Българо-китайски форум „Международни клъстерни политики”. Сборник доклади
Bulgarian-Chinese Forum (BCF 2018) on International Cluster Policies. Conference proceedings
Contributor(s): Bistra Vassileva (Composer)
Subject(s): Economy, Law, Constitution, Jurisprudence, Supranational / Global Economy, Law on Economics, Tourism, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: clusters; cluster policies; tourism; digitisation.
Summary/Abstract: BCF 2018 is the first of its kind Bulgarian-Chinese Forum on International Cluster Policies. It marks the beginning of a series of events related to the development of partnership relations between Bulgaria and China in the field of tourism, information and communication technologies, quality of life and educational policies. The main focus of the event is the cooperation between Bulgarian and Chinese companies, organisations and institutions through the establishment of international cluster links and collaborations. The Forum is in line with the EU-China 2018 tourism initiative, China's One Belt One Road Initiative, and the 16 + 1 Initiative between CEE countries and China. Fourteen papers were presented in three panels: tourism, digitisation and education. BCF2018 aims to stimulate new investment opportunities both in the European Union and China and to serve as a platform for business, trade facilitation and investment to build reliable partnerships.
- Print-ISBN-13: 978-954-21-0997-6
- Page Count: 219
- Publication Year: 2019
- Language: English, Bulgarian
Tourism Cluster Development Models in the Arctic: The Opportunities for China to Participate
Tourism Cluster Development Models in the Arctic: The Opportunities for China to Participate
(Tourism Cluster Development Models in the Arctic: The Opportunities for China to Participate)
- Author(s):Vasily Erokhin
- Language:English
- Subject(s):Economy, Tourism
- Page Range:019-041
- No. of Pages:23
- Keywords:Arctic; China; cluster; Nordic countries; Russia; tourism
- Summary/Abstract:The recent growth of the attractiveness of the Arctic is as a tourist destination has been determined by a number of competitive advantages of the region in the eyes of Chinese tourists: intact nature, environment, exoticism, and uncommonness of a travel. This paper defines the major opportunities along with the expected challenges of China’s involvement in the exploration of the Arctic (circumpolar territories of Russia and Nordic countries of Europe) in the light of various cluster development models that already exist and may be potentially established in the region. Among the major findings are various interconnected solutions for the development of China-EU and China-Russia tourism clusters in the Arctic, particularly, establishment of modern and innovative infrastructure to provide services for tourists; development of new tourist products aimed at different target groups of tourists; creation of common Arctic information and reference system for natural and historical-and-cultural attractions, routes, tourism services, and an integrated baseline package of the relevant information and advertisement materials; development of tourism facilities, including those in specially protected areas; facilitation and maintenance of new environmental and wildlife demonstration routes; advertisement and information support, marketing, and promotion of tourist products at the national and international markets; establishment of partner relations between regions, towns, tour operators, nature reserves, tourist companies, and other stakeholders. The author concludes that clusters in the Arctic should promote the specific tourist attractions and a higher level of services to increase the number of incoming tourists from China, while at the same time should help to minimize negative effects of mass tourism on the environment and way of life of indigenous peoples. Development of cluster approach in the sphere of Arctic tourism will allow China and Nordic countries developing several tourism branches simultaneously and will facilitate the comprehensive and sustainable development of the circumpolar territories
Responsible Tourism Initiatives: Comparative Study
Responsible Tourism Initiatives: Comparative Study
(Responsible Tourism Initiatives: Comparative Study)
- Author(s):Bistra Vassileva
- Language:English
- Subject(s):Economy, Marketing / Advertising, Tourism
- Page Range:042-056
- No. of Pages:15
- Keywords:responsible tourism; CSR; micro and small tourism companies
- Summary/Abstract:Tourism is one of the world’s largest and fastest growing economic sectors. In 2015 the number of international tourist arrivals surpassed 1.2 billion with a forecast to reach 1.8 billion in 2030 according to the UNWTO. Within this continuing growth of tourism there is a growing trend and a raising consumer awareness for sustainable and responsible tourism. Since more than 90% of tourism companies in EU are small businesses, individual entrepreneurs or family houses, they do not have a capacity to exploit the opportunities offered by these new ‘green’ markets. Present paper provides results from a transnational study among micro and small tourist companies in seven EU countries - the Netherlands, Italy, Spain, Portugal, Northern Ireland, Bulgaria, and Malta. The research is conducted online and focuses on the attitudes toward CSR, the effect of CSR on company strategy, including marketing and brand strategy. Based on research results several implications for responsible tourism initiatives launched by micro and small companies are presented.
Социалните медии и интеркултурните комуникации в туризма
Социалните медии и интеркултурните комуникации в туризма
(Social media and intercultural communications in tourism)
- Author(s):Plamena Palamarova
- Language:Bulgarian
- Subject(s):Economy, Marketing / Advertising, Tourism
- Page Range:057-080
- No. of Pages:24
- Keywords:social media; intercultural communications; tourism
- Summary/Abstract:About one third of the world's population is currently using social media - a factor contributing to fundamental changes in the marketing of products, services and brands, to business-to-consumer information sharing. Digital networks provide new channels and opportunities for end-user access and are emerging as one of the most powerful tools for imposing new products and services on the market. The implementation of the new communication channels, however, also presents a number of challenges in the context of globalization and the free transfer of data. Global companies face the problem of managing intercultural communication and potential conflicts arising from the clash of ideas, cultures and values. Particularly relevant are those challenges in the sector of tourism services, which are widely promoted on an international market and of much broader target audiences. The report looks at the main features, benefits and challenges for social media in their application to the tourism sector and presents good practices in the implementation of new tourism services.
Разпознаваемост на френски и италиански вина в България: уроци за местни винени клъстери
Разпознаваемост на френски и италиански вина в България: уроци за местни винени клъстери
(Origin Distinctiveness of French and Italian Wines in Bulgaria: Lessons for Local Wine Clusters)
- Author(s):Petyo Boshnakov, Georgi Marinov, Irina R. Kancheva
- Language:Bulgarian
- Subject(s):Economy, Marketing / Advertising
- Page Range:081-093
- No. of Pages:13
- Keywords:Wine clusters; Italian and French wines in Bulgaria; perceptions about wines in Bulgaria.
- Summary/Abstract:In our study we explore how distinctive are French and Italian wines for Bulgarian residents. Our aim is to draw some lessons from the perceptions about foreign wines for the building of local wine clusters. We use an online survey, searching how recognizable are French and Italian wines for Bulgarian residents. We apply our research instrument twice - in May and in December 2018, with respondents aged 19-66, with questions about identification of wines and about pricing. Bulgarian residents distinguish fairly well French and Italian wines, yet the process depends on the availability of vine sorts in Bulgaria, as a base for Bulgarian wines. Perceptions of prices widely differ from the reality in Bulgarian retail, and we consider this gap as a potential to exploit in the creation of wine clusters. From the point of view of cluster’s fundament, clusters in the wine sector should be based primarily on the national or regional cultural identity and therefore transformed over wine sector identity.
Employers’ Social Responsibility in the Context of Digitization
Employers’ Social Responsibility in the Context of Digitization
(Employers’ Social Responsibility in the Context of Digitization)
- Author(s):Hristina Blagoycheva
- Language:English
- Subject(s):Economy, Socio-Economic Research
- Page Range:094-111
- No. of Pages:18
- Keywords:social responsibility; digitization; non-standard employment.
- Summary/Abstract:The integration of material production processes with digital technologies creates opportunities for increased labor productivity and higher profits but at the same time it generates new non-standard forms of employment that break the conventional form of the „workplace“. Therefore, the purpose of this study is to demonstrate the increased need for socially responsible behavior of the employers to the employees under the changed conditions. The risks that digitization can cause for the employees in relation to different forms of non-standard employment, working conditions, working time, unclear employment status, and social security are being explored. Various social engagement options of the business are proposed to balance the drive for higher competitiveness and improved working environment. In this respect, the public sector can also support various measures to further ease the process of adaptation to new types and forms of work.
Specific Nature of the New Profession ”Data Protection Officer” in the Context of Digitalization
Specific Nature of the New Profession ”Data Protection Officer” in the Context of Digitalization
(Specific Nature of the New Profession ”Data Protection Officer” in the Context of Digitalization)
- Author(s):Zhivka Mateeva
- Language:English
- Subject(s):Law, Constitution, Jurisprudence, Law on Economics
- Page Range:112-122
- No. of Pages:11
- Keywords:Data Protection Officer; personal data; obligations; responsibility.
- Summary/Abstract:Due to the complexity of the processing of personal data caused by globalization and the increase of information flows in both the public and the private sector, it is necessary to study the specifics of the new profession of Data Protection Officer in order to ensure effective implementation of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016. Based on the policy of information security and protection of personal data provided by the Regulation, requirements for defining the Data Protection Officer are analyzed, as well as his or her basic duties and responsibilities. In conclusion, conclusions and recommendations on application and compliance with the rules of Community law are made in the context of confidentiality and reliability of personal data of individuals.
The Right to Work in a Digital Society: Evolution and Trends
The Right to Work in a Digital Society: Evolution and Trends
(The Right to Work in a Digital Society: Evolution and Trends)
- Author(s):Andriyana Andreeva, Galina Yolova
- Language:English
- Subject(s):Law, Constitution, Jurisprudence, Civil Law
- Page Range:123-134
- No. of Pages:12
- Keywords:digital society; social rights; protection of rights.
- Summary/Abstract:This paper presents the evolution of the legal doctrine and philosophy regarding the right to work, its transformation, differentiation and protection. The issues are also examined in the context of the new forms of employment in the digital society. Based on the trends in the development and exercise of the right to work, the authors have drawn conclusions, made generalizations and outlined the need for regulation of processes related to the challenges facing labour law in the technological society.
On the Some Ideals and Their Bourgain Algebras
On the Some Ideals and Their Bourgain Algebras
(On the Some Ideals and Their Bourgain Algebras)
- Author(s):Miroslav Hristov
- Language:English
- Subject(s):Economy, ICT Information and Communications Technologies
- Page Range:135-141
- No. of Pages:7
- Keywords:Bounded analytic functions; Bourgain algebras; Blaschke products; Ideals; Finitely generated ideals
- Summary/Abstract:Let B be a finite Blaschke product and let I be a principal ideal in H∞ generated by B. In this paper is shown that the Bourgain algebra of I relative to L∞ coincides with Sarason algebra H∞ + C, i.e. (I, L ∞) b = H ∞ +C
Върху PROFINET: промишлена автоматизация и интернет
Върху PROFINET: промишлена автоматизация и интернет
(On PROFINET: industrial automation and the Internet)
- Author(s):Plamen Ribarski
- Language:Bulgarian
- Subject(s):Economy, ICT Information and Communications Technologies
- Page Range:142-151
- No. of Pages:10
- Keywords:automation of production; Internet; Profinet
- Summary/Abstract:The article is an analysis of one of the new communication standards Pofinet (IEC 61158), which significantly expands the functionality of data exchange and meet a wide range of requirements for the use of Internet networks for industrial automation. The different mechanisms of connections between the modules and the various instrumentation tools for the design and automation of production are examined. An analysis of the network components of the system, the communication software program, the investment attractiveness and other indicators of the system was made, as well as a short comparison with similar systems. A summary of Profinet's strengths and weaknesses is made.
Actual Legal Aspects of the Referencing and Indexing of Scientific Publications in Bulgaria
Actual Legal Aspects of the Referencing and Indexing of Scientific Publications in Bulgaria
(Actual Legal Aspects of the Referencing and Indexing of Scientific Publications in Bulgaria)
- Author(s):Darina Dimitrova
- Language:English
- Subject(s):Law, Constitution, Jurisprudence, Sociology of Law
- Page Range:152-163
- No. of Pages:12
- Keywords:indexation; scientific publications; academic development.
- Summary/Abstract:This paper examines the indexation of scientific publications in the context of the requirements of the digital society. The process is examined in terms of the interconnection development of the academic staff and the necessity of dissemination of scientific works through publication in referenced and indexed editions. The emphasis is on legal publications, which are examined in comparison to other scientific publications. On the basis of this analysis the author makes conclusions, generalisations and practical recommendations.
Developing a Research-driven Cluster: A Conceptual Model
Developing a Research-driven Cluster: A Conceptual Model
(Developing a Research-driven Cluster: A Conceptual Model)
- Author(s):Zhechko Kostenski
- Language:English
- Subject(s):Economy, Business Economy / Management
- Page Range:164-177
- No. of Pages:14
- Keywords:research-driven cluster; innovation; cluster policies
- Summary/Abstract:The importance of innovation management and clusters is growing both in practice and in academia. This paper provides a current overview of the existing body of the literature in the field of innovative clusters. The main objective of the paper is to provide a conceptual model of Varna It cluster as a researchdriven cluster. The aim of the model is to help businesses to develop innovative clusters to approach change confidently. Detailed situational analysis of Northeastern planning region in terms of clusters development is provided. Several implications for cluster policies at national and European level are provided.
The Challenges of the Fourth Industrial Revolution Faced by the Labour Market: European and National Processes and Trends
The Challenges of the Fourth Industrial Revolution Faced by the Labour Market: European and National Processes and Trends
(The Challenges of the Fourth Industrial Revolution Faced by the Labour Market: European and National Processes and Trends)
- Author(s):Andriyana Andreeva, Galina Yolova
- Language:English
- Subject(s):Law, Constitution, Jurisprudence, EU-Legislation
- Page Range:178-188
- No. of Pages:11
- Keywords:digital society; labour market; new forms of employment; industrial revolution.
- Summary/Abstract:This paper studies and analyses the expected impact of the Fourth Industrial Revolution on the future development of the labour market and, particularly, on employment relationships. The employment reality, labour markets and the occupation and absorption of jobs at a global, European and national scale have been subject to dynamic change and challenges faced by the legal systems. The policy of introduction of information and communication technologies and digitisation of the economy, as a sectoral policy, has resulted in modernisation of the forms of employment in line with the dominating trends of digitisation of manufacturing and smart automation of the industry. Thus, based on the study of the new situation, the paper conducts analyses, deducts general conclusions and provides recommendations with respect to the new challenges, suggests some necessary and adequate actions that should be undertaken by the institutions and discusses the most recent legal provisions.
Customer Engagement: a New Framework for Customer Management
Customer Engagement: a New Framework for Customer Management
(Customer Engagement: a New Framework for Customer Management)
- Author(s):Darina Pavlova
- Language:English
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:189-196
- No. of Pages:8
- Keywords:customer engagement; CRM; social media; CLV; brand.
- Summary/Abstract:Customers are becoming increasingly demanding with respect to corporate performance. In this context, the concept of customer engagement presents a new viewpoint on maintaining customer relations and integrating the consumer as a participant in the development of the business. The objective of this report is to present this concept and the benefits from using it for the organisations and to outline the metrics that can be used to measure the value contributed by customers. By applying analytical methods, the main trends for analysis and management of the company customer database have been distinguished.
Cultivating Applied Competences Through Mission - Based Learning
Cultivating Applied Competences Through Mission - Based Learning
(Cultivating Applied Competences Through Mission - Based Learning)
- Author(s):Bistra Vassileva
- Language:English
- Subject(s):Economy, Marketing / Advertising
- Page Range:197-216
- No. of Pages:20
- Keywords:higher education; responsibility; applied competences; REFRAC
- Summary/Abstract:The aim of this paper is to explore the implementation of a businessoriented and experience-based learning environment and its effects on cultivating responsibility among students in the field of economics. The main proposition states that by providing students the opportunity to experience different professional skills as data collectors, researchers and decision-makers could establish a solid background for raising their responsibility. Our intention is to offer a coherent framework that is student-oriented and makes use of activebased learning with implementation of research methods to support academics in encouraging student active participation. To meet these goals, a longitudinal study was conducted. The results were used to identify the layers and the structure of the Reference Framework for Applied Competences (REFRAC). The background layer which correspondes to carrer-sustaining curriculum planning level was tested using different learning methodologies.
