Kvalita jako faktor konkurenceschopnosti podniku
The Quality as a Factor of Competitiveness of an Enterprise

Author(s): Petr Suchánek, Milan Sedláček, Jiří Špalek, Petra Štamfestová
Subject(s): Social Sciences, Economy, National Economy, Business Economy / Management, Micro-Economics, Sociology, Economic development
Published by: Masarykova univerzita nakladatelství
Keywords: Czech companies; quality of products; product quality monitoring and control; financial performance; competitiveness of an enterprise;
Summary/Abstract: The publication is the result of a three-year observation of Czech companies’ relation to quality, particularly their awareness of the fact that the quality of their products is a factor of competitiveness of the entire enterprise. The research was carried out using a questionnaire survey in companies in selected sectors. Based on the research of relevant specialized literature, research questions were formulated in the field of product quality, product quality monitoring and control, degree of customer satisfaction, and competitive advantages and disadvantages. Partial analyses were carried out from 2008 to 2010, and only those questions that remained completely unchanged in the individual reporting periods were subjected to mutual comparison. In addition to the survey, the financial indicators of the individual participating companies were analyzed in each year. This enabled the authors to monitor the situation of the company not only in the context of issues of quality, but also relate the results of this survey to their actual financial success. To split the businesses into two groups according to their financial performance five indicators selected on the basis of the research literature and experience with previous similar studies on a similar subject were used.

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