Vliv kvality na výkonnost a konkurenceschopnost podniku
The Influence of Quality on Corporate Performance and Competitiveness

Author(s): Petr Suchánek, Maria Králová, Peter Marinič, Jana Pokorná, Martina Rešlová, Jiří Richter, Milan Sedláček
Subject(s): Social Sciences, Economy, Business Economy / Management, Micro-Economics, Sociology, Economic development
Published by: Masarykova univerzita nakladatelství
Keywords: Quality; corporate performance; corporate competitiveness; product quality; quality management;
Summary/Abstract: The main outcome of this publication is a model describing the influence of the product quality (including customer satisfaction) on the company performance (including the relationship of product quality of a company and its competitors). Particular model variables (factors) were analyzed to determine statistical significance of their mutual relationship. Simultaneously, the research concerns the interaction of quality management system, company performance, cost management, and quality certificates. In line with this theoretical approach, the model has been extended into the field of quality management system. Moreover, the model became dynamic. From a statistical point of view, mutual interaction of sub- variables (factors) in the model but not the model as a whole was confirmed.

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