Zlepšování a environmentální inovace v podniku
Continuous improvement and eco-innovation in a company

Author(s): Viktor Kulhavý
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Behaviorism, Human Ecology, Environmental interactions, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: eco-innovations; innovation activities; planned behaviour; environmental innovation;
Summary/Abstract: The publication presents theoretical foundations of continuous improvement and environmental innovation in a company. The interdisciplinary issue is being scrutinized from the perspective of management, organizational psychology and conservation psychology. The neccessary research framework is provided by the theory of planned behaviour. The aim of the conducted research was to find out in what ways employees of a particular business take part in the innovation activities and eco-innovations development. Alongside the theoretical model derived from the theory of planned behaviour has been subject to verification. In this way the appropriateness of employee behavioural intention to make amotion to innovation was examined. It can be summarized that the environmental innovation proposals are not perceived by the employees of the company as a common practice in the process of innovation development. The innovation activities have from a point of view of the foremen and the moderators the aim of productivity increase and making work easier. For the labourers it means above all financial gain as a reward for the innovation proposals. The moderators –according to their opinion – incite the labourers to suggest eco-innovations, however the labourers alone do not perceive their improvement proposals to be environmentally sound.

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