Strategie ekspansji polskich przedsiębiorstw na rynki zagraniczne. Etapy i formy
International Expansion Strategies of Polish Enterprises. Stages and Forms

Author(s): Wojciech Grzegorczyk, Wioletta Krawiec
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: franchise;the expansion of Polish companies;internationalization;foreign markets;international markets;direct investment
Summary/Abstract: The publication discusses various strategies employed by Polish enterprises when expanding into foreign markets. The authors have characterized this process, placing particular emphasis on specifying the motives, assessment methods, target market selection criteria, geographical determinants, as well as marketing activities and effects of international expansion of companies.The topics have been presented as a result of literature-based and primary research on a sample of Polish enterprises representing various industries.The monograph also includes several case studies related to the internationalization of Polish companies.

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