Obsługa logistyczna w handlu elektronicznym. Wartość dla klienta
Logistics in E-Commerce. Customer Value

Author(s): Dagmara Skurpel
Subject(s): Economy, Transport / Logistics
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: e-commerce;e-customer;e-commerce logistics;e-business;online stores;electronic business transactions
Summary/Abstract: The challenges of recent years such as digitization, virtualization, the increase in the importance of social networking, real-time communication have all brought about distinct changes in the ways of creating customer value by entrepreneurs, visible in new logistic and marketing activities as well as the use of innovative management tools. The author of the monograph focuses on the topic of creating customer value in e-⁠commerce. Her deliberations are centered around the premise that logistic aspects of electronic business transactions create customer values that affect regular purchasing decisions.The purpose of the book is to identify logistical factors that create value for the retail customer in e-commerce. Diagnosing the current state of the e-commerce market required the author to conduct research covering both the demand and supply side of the market, which made it possible to determine the value gap between the expected and delivered service levels.

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