Infografika w prasie i internecie
Infographics in the press and Internet

Author(s): Przemysław Szews
Subject(s): Social Sciences, Language and Literature Studies, Media studies, Studies of Literature, Communication studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: infographics;internet;visual communication;journalism;new media;data journalism
Summary/Abstract: New media, processes of convergence or the ongoing changes in internet communication form the inspiration behind the observation of new forms of message combined with internet adaptations of genres. The dynamic development of visual communication in the media raises questions about the role of text in multimedia and graphic communication, of whether images are usurping words, and also whether visual messages appeal exclusively to the aesthetics of the experience or of they also supplement the effectiveness of the message. These and other questions led to research the new journalistic genre – infographics. Demonstrating the trends and phenomena that pass unnoticed on a surface reading of such materials made it possible to present and analyse a variety of graphic types, also considering the phenomenon of image manipulation. The study of specific examples helps here.The multifaceted nature of infographics concludes with a description and definition of infographics as a journalistic genre. This is illustrated by an analysis of examples from selected media – both press and Internet. To this end, three varieties of print media were chosen – tabloid, national Polish daily and monthly periodical. In the analysis of internet websites, a comparison of the two, largest Polish horizontal portals – WP.pl and Onet.pl as well as a specialist vortal which deals with data journalism – BIQdata.pl. Both analyses lead to the conclusion that infographics in journalism is an important element of multi-modal narration, a genre which is a consistent element in media design, increasing the attractiveness of newspapers and internet sites.

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