В подкрепа на дигиталната трансформация на предприятията
Supporting the Digital Transformation of Enterprises

Author(s): Margarita Ivanova
Subject(s): Economy, Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Digital Transformation; International Business
Summary/Abstract: Among the many perspectives and challenges in managing the transformation of companies, this publication draws attention to the need for adequate management of the digitalization process. It should be consistent with the internal characteristics of the company and the conditions in its environment. Two priority areas are highlighted, which can increase the competitiveness of enterprises on international markets.

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