Значението на приемствеността в развитието на идеи и потребността от познания по международен мениджмънт за нови технологични компании в България с потенциал за развитие на международните пазари
The Importance of Succession in Ideas Generation and the Necessity of Knowledge in International Management for New Technological Companies in Bulgaria with Export Potential

Author(s): Margarita Ivanova
Subject(s): Economy, National Economy, Supranational / Global Economy, Business Economy / Management, Human Resources in Economy
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: new technologies; startups; internationalization
Summary/Abstract: The dynamic conditions in international markets pose a number of challenges for startups. New tech companies are searching for their algorithm to build competitive advantages in the context of strong international competition, limited budgets and reaction time. Emphasizing the importance of continuity in the development of ideas, the present publication aims to help overcome key challenges for technology start-ups in Bulgaria by highlighting the opportunities offered by interdisciplinary analysis and international management knowledge.

• Details
• Contents