STUDIUL REPREZENTĂRILOR SOCIALE ÎN ERA GLOBALIZĂRII
THE STUDY OF SOCIAL REPRESENTATIONS IN THE ERA OF GLOBALIZATION

Author(s): Maria Popescu
Subject(s): Social Sciences, Psychology, Communication studies, Sociology, Theory of Communication, Social psychology and group interaction, Human Ecology, Globalization
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: social representation; globalization; object of study; social practices; attitudes;
Summary/Abstract: The interest in finding the genesis of psychosocial phenomena is manifested by various specialists to understand the phenomena involved in the behavior and culture of social groups. Permanent individual-society cohabitation, the permanent flow of information, negotiations, conflicts, tensions or processes of accommodation and cooperation between the individual and society form the specific field of interest of social representations. The effects of globalization and the development of media technology are also felt in the evolution of social psychology. Facilitating personal and institutional contacts, linguistic uniformity through communication in English, the tendency to align with professional training and evaluation according to similar criteria have significantly reduced the geographical differences in the present of our existence. In this context, it could happen that the representations of different social objects studied during sixty years are unique. People reconstruct the social object, re-evaluate it and, thus, the object exists only through the meaning offered by individuals.

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