Prezydent „znovu”, czyli walka o reelekcję w warunkach zwykłych i niezwykłych
The President “Again”, or a Fight for Re-election Under Usual and Unusual Conditions

Author(s): Renata Rusin Dybalska
Subject(s): Theoretical Linguistics, Applied Linguistics, Studies of Literature, Czech Literature, Philology
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: political communication; election campaign; presidential elections; image; Andrzej Duda; Miloš Zeman
Summary/Abstract: The aim of the text is a comparative analysis of selected elements of the strategy of communicating with voters and building the image of two politicians – Andrzej Duda and Miloš Zeman. The subject of the analysis will be two winning election campaigns – the presidential campaign of Miloš Zeman in 2018 and the presidential campaign of Andrzej Duda in 2020 – in which both presidents fought for re-election. The presented analysis will, firstly, show the uniqueness of both campaigns, and secondly, it will allow to answer the question of whether the set of means of communication already known to voters was used, or whether unusual conditions were the reason for the emergence of new forms of contact.

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