Adoption and Exploitation of Online Banking Services by the Elderly
Adoption and Exploitation of Online Banking Services by the Elderly

Author(s): Aleksandar Erceg, Jovanka Damoska Sekuloska, Ivana Čandrlić Dankoš
Subject(s): Gerontology, Social Informatics, Financial Markets, Socio-Economic Research
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: elderly; online banking; services; adoption; analysis;
Summary/Abstract: Online banking is considered one of the main contributions of the Internet to global society. Adoption of online banking services could be recognized as one of the metrics for digital inclusion of the population, especially for the elderly. Notably, the value of online banking services is considered significant and worthwhile during the pandemic period. Online banking is becoming increasingly crucial for the elders to meet their demands for high-quality, low-cost, and secure services. This study investigates online banking services among the elderly in Macedonia and Croatia, and compares the results with EU members. Through the survey analysis and available secondary data, the objectives are to identify differences in online banking services among the elderly and recognize the issues that influence the embracement of the digitalization of the banking services in the examined countries. The results have detected the gap existing in the adoption of online banking services and revealed the emerging, growing trend in the exploitation in all the examined countries.

• Details
• Contents