The Concept and Essence, Analysis and Standards of Good and Best Practices
The Concept and Essence, Analysis and Standards of Good and Best Practices

Author(s): Grażyna Golik-Górecka
Subject(s): Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: good practices;best practices;best practices standards;best practices analysis
Summary/Abstract: This paper captures theoretical considerations regarding the essence, concept, definition, and analysis and measurement of best practices in marketing. These can provide a basis for determining the selection of both good and best practices in the business space. In addition, the issue of best practices and good practice standards, according to the canon and development of the Warsaw Stock Exchange, is presented

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