Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o.
Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o.

Author(s): Wojciech Grzegorczyk
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: competitive position;wholesale;turnover;revenue;employment;expenditures
Summary/Abstract: The purpose of the paper is to present the profile of the chemical and cosmetic products wholesaler "Hurtownia Nochem Sp. z o.o.". The scope of activity of the wholesaler, its most important current problems, marketing activities undertaken, as well as sales and financial results achieved by the wholesaler, which are the consequence of decisions made in the field of company management in a 3-year time perspective, were presented. The analysis of the case study may motivate to seek answers to questions about possible directions of development of this organization

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