Formaty telewizyjne a tożsamość kulturowa
Television Formats and Cultural Identity

Author(s): Kamil Niesłony
Subject(s): Language and Literature Studies, Media studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: A dozen years ago, television was practically relied on creative activity. The regionalTV stations produced their own auditions, which was deep-rooted in regional tradition,whereas the nationwide broadcasters focused on popularizing national culture. Nowadays,TV stations buy up the prepared auditions to maximize the economic benefits. TVformats have dominated the schedules of public and commercial media. According to thepublic opinion, they have the destructive impact on forming and maintaining the culturalidentity. The presented article was aimed at answering two questions: how the adaptationsof worldwide TV formats affect national cultural identity and whether we can refer to theidentity in context of the auditions based on foreign licences.

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