Medialny obraz rodziny w postpatriarchalnym świecie Nowe modele, role i tożsamości
Media Family Image in the postpatriarchal World. New Models, Roles and Identities

Author(s): Barbara Bogacka
Subject(s): Language and Literature Studies, Media studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The object of study in this article is modern family and its image presented in massmedia communication.The first part of the work characterizes the image of the modern family and the changeswhich it has undergone in recent decades ― from the traditional patriarchal familymodel to the modern family in which there is no single dominant model and which ischaracterized by the adoption of its various forms. Changes were also made in the genderroles traditionally assigned to each generic family members because of their sex, whichhad an impact on the formation of new individual identities.In the next part of the article, there were presented figures on the condition of thefamily in Poland ― to characterize the real picture and verify the authenticity of the argumentset at the beginning of the article. The presented data clearly confirm a numberof changes which the family has went through in recent years, which led to the processof its “shrinking”. And in consequence to the departure from the traditional model of thepatriarchal family and the need to replace it with new family forms.The last part of the article , characterizes the media image of a family by the exampleof the most popular Polish television series in which still dominates the image of thepatriarchal and multigenerational family, that is professing traditional values.The results of the final analysis are to establish whether the image of the modern familypresented in the modern media is true or false. The results clearly confirm that the mediafamily picture is a fake and does not reflect its actual condition.

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