Problematyka gender w mediach społecznościowych – studium przypadku
Gender in social media – a case study

Author(s): Barbara Bogacka
Subject(s): Media studies, Communication studies, Gender history, Theory of Communication
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The article describes the role of social media in the presentation of gender issues on the basis of the example of Caitlyn Jenner. It is not only the story of a public figure, in addition a transgender one, who underwent a successful transformation into a woman. It is also the story of an extraordinary media campaign that makes use of the most of the available tools of the traditional media and Web 2.0 tools, in order to reach the widest possible audience and build a completely new image of a forgotten American hero and a supporting star of the worldwide popular reality show.

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