Тенденции в използването на информационни технологии в дистрибуцията на потребителски стоки
Information Technologies Trends Used in the Distribution of Consumer Goods

Author(s): Ani Metieva
Subject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: distribution; consumer goods; information technologies
Summary/Abstract: With the increasing globalization of economic activities and the rapid development of information technology, the primarily task of each prosperous company is constantly looking for ways to strategically develop and organize, global markets. Global markets are supported by different logistics systems, enabling the cope with high level of competencies in the integration processes of distribution and consumption. This report aims to identify what are the trends in the use of information technology in the distribution of consumer goods.

• Details
• Contents