Marketing Game Changers: Capitalizing The Micro-Moment Through Augmented Reality
Marketing Game Changers: Capitalizing The Micro-Moment Through Augmented Reality

Author(s): Uday Salunkhe, D. N. Murthy, Vijaya Kumar. B.
Subject(s): Marketing / Advertising
Published by: Transnational Press London
Keywords: Marketing Game Changers; Capitalizing; Micro-Moment; Reality;
Summary/Abstract: Imagine that you are watching a live stream Bollywood song with a colorful festive backdrop when you suddenly get attracted to the dress worn by your favorite actor. You pause the scene, take a close look at the dress, and start wondering if this is the dress you should wear for an upcoming evening party. Now comes Augmented Reality (AR), which will create your 3D image and put the dress on you virtually. You can then visualize yourself with this dress and moving around in the party hall backdrop. You can further customize the dress and place an order to be ready for the party just in time. All these are possible due to the advancements in technology, specifically what is called augmented reality.

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