Emergent Research on Business and Society: An India-Centric Perspective
Emergent Research on Business and Society: An India-Centric Perspective
Contributor(s): Uday Salunkhe (Editor), V. Kumar (Editor), D. N. Murthy (Editor), Bharath Rajan (Editor)
Subject(s): Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Transnational Press London
Keywords: Entrepreneurship; Family business; Finance; Management Series; Marketing and Sales; Operations; Sustainability; AI; business and management; chat gpt; customer loyalty; gender and voter turnout; Gujarat; India; Indian banking system; influencers
Summary/Abstract: This book edited by Prof. Dr Uday Salunkhe, Dr V. Kumar, Prof. Dr D.N. Murthy, and Bharath Rajan, brings together critical and up-to-date analysis by more than 30 experts on business and management research in India. The editors offer a scoping review of management research in the Indian context and reflect on ways in which this strand of research can help better understand and solving business and societal challenges. Here’s twelve chapters presented in the volume collectively illustrate the emerging research insights for business and society as seen from the perspective of India. Along with some key insights identified, the authors also explore possible avenues for future research in three key areas: diversity and inclusion, employee engagement, and the implementation of sustainable practices.
- E-ISBN-13: 978-1-80135-230-7
- Print-ISBN-13: 978-1-80135-051-8
- Page Count: 307
- Publication Year: 2023
- Language: English
Management Research in India: Newer Insights
Management Research in India: Newer Insights
(Management Research in India: Newer Insights)
- Author(s):Bharath Rajan, V. Kumar
- Language:English
- Subject(s):Business Economy / Management
- Page Range:13-23
- No. of Pages:11
- Keywords:Business insights; societal research; Indian management research; integrative framework;
- Summary/Abstract:This chapter explores how management research in the Indian context can contribute to better understanding and solving business and societal challenges. Herein, twelve articles are presented that collectively illustrate the emerging research insights for business and society as seen from the country of India perspective. To do so, this article proposes an integrative framework that categorizes emergent learning (from an Indian perspective) regarding the challenges faced by business and society. Based on this framework, key insights are identified. As a logical extension to this collection of work, this chapter also identifies six future research directions along the following three key areas: diversity and inclusion, employee engagement, and the implementation of sustainable practices. These research directions are expected to sustain the growth of emergent research in the Indian context.
- Price: 4.50 €
The Changing Programmatic Advertising Ecosystem in India
The Changing Programmatic Advertising Ecosystem in India
(The Changing Programmatic Advertising Ecosystem in India)
- Author(s):D. Narasimha Murthy, Fathima Raj Kilimas
- Language:English
- Subject(s):Marketing / Advertising, ICT Information and Communications Technologies
- Page Range:25-48
- No. of Pages:24
- Keywords:Programmatic Advertising; Digital Marketing; Online Advertising; India;
- Summary/Abstract:The advertising industry is going through rapid transformation and the advertising spends are tilting towards the digital in recent years. This is due to the perpetual introduction of (new) media and formats, the emergence of new consumer behaviours associated with advertising, and a rising recognition of prolonged consequences of advertising. The advertising paradigm has evolved because of the media ecosystem being significantly affected by the digital shift. Marketers use computational advertising to target the most interested customers online rather than just broad audiences offline. This has led to programmatic advertising gaining traction across the globe. In this article, we will discuss the ecosystem of programmatic advertising in India, including its development, prospects, and difficulties. We will also look at the factors affecting efficiency of programmatic advertising, including how it has affected traditional media buying, how data is used in programmatic advertising, and how programmatic advertising will develop in the country.
- Price: 4.50 €
Can Assortment And Customer Service Be Determinants Of Customer Loyalty? An Empirical Study Of The Online Grocery Industry
Can Assortment And Customer Service Be Determinants Of Customer Loyalty? An Empirical Study Of The Online Grocery Industry
(Can Assortment And Customer Service Be Determinants Of Customer Loyalty? An Empirical Study Of The Online Grocery Industry)
- Author(s):Malabika Purkayastha, Chandra Sen Mazumdar
- Language:English
- Subject(s):Marketing / Advertising, ICT Information and Communications Technologies
- Page Range:49-67
- No. of Pages:19
- Keywords:Resource based capabilities; customer loyalty; assortment; customer service; online grocery;
- Summary/Abstract:The present study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) to investigate the link between firms’ Resource-Based Capabilities (RBC) and customer loyalty with reference to the online grocery market. RBC is conceptualized as a second order latent construct reflected with two manifest variables, namely assortment and customer service. Online grocery is growing rapidly, particularly in the Indian context and it can be attributed to factors, such as increasing urbanization characterized with the mushrooming of towns and cities and the ubiquitous presence of smart phones. The outbreak of the COVID-19 pandemic was a catalyst in augmenting electronic transactions. In fact, a perceptible shift has occurred in the buying pattern as increasing number of people prefer online buying. The convenience offered by real time online shopping is a major driving force for the rapid growth of online grocery transactions. This study tries to investigate whether online grocers’ assortment and customer service have any effect on customers’ loyalty. Data for this empirical study was collected through convenience sampling and snowball sampling techniques. This study provides a different perspective in understanding online consumer buying behavior and it is relevant from the perspective of strategic management and marketing management.
- Price: 4.50 €
An Analysis of Gen Z's Perceptions of Technology-Based Gig Jobs
An Analysis of Gen Z's Perceptions of Technology-Based Gig Jobs
(An Analysis of Gen Z's Perceptions of Technology-Based Gig Jobs)
- Author(s):Asha Mathew, Ishani Chakraborty, Rajakumar Alagar
- Language:English
- Subject(s):Sociology of Culture, ICT Information and Communications Technologies
- Page Range:69-85
- No. of Pages:17
- Keywords:Gen Z; gig work; gig economy; behavioural intension; flexi work;
- Summary/Abstract:Since the advent of industry 4.0, the nature of work has been fast changing along with the adoption of technology. Across a range of industries, the work process has been re-structured with a focus on the ‘outcome’. A ‘gig’ is referred to a ‘job for a specified period of time’ . On-demand economies, sharing economies, platform economies, and digital economies are all terms used to describe the gig economy which has given a boost to the work force through a variety of on-demand jobs rendered through technology-based platforms. As the gig economy has gradually gained popularity, scholars have been drawn into this new concept of labour exchange and the accruable benefits that come with it. There are several on-demand job platforms that are providing immense opportunities to the generation Z (Gen Z) and helping them to boost their earning potential.However, based on secondary research it was found that only a limited number of research studies have been conducted on the gig economy, and most of these have focused on facilitating factors for gig workers and organizations. This present study aims to identify the behavioral factors that are pushing more and more people of Gen Z from India to adopt jobs powered by the gig economy today and in the near future. Present research has proposed a model to study the behavioural intention of Gen Z. It was observed that “personal attitude”, “Personal Innovation”, “Social Influence” play a significant role in their Behavioural Intention to adopt tech based Gig Jobs.
- Price: 4.50 €
Understanding Creativity: A Study of The Individual Traits of Nobel Laureates and Their Ecosystems and The Implications on Corporate Innovation
Understanding Creativity: A Study of The Individual Traits of Nobel Laureates and Their Ecosystems and The Implications on Corporate Innovation
(Understanding Creativity: A Study of The Individual Traits of Nobel Laureates and Their Ecosystems and The Implications on Corporate Innovation)
- Author(s):Kaustubh Dhargalkar
- Language:English
- Subject(s):Business Economy / Management
- Page Range:87-111
- No. of Pages:25
- Keywords:Creativity; creative milieus; creative individuals; innovation quotient; creative destruction; Nobel laureate;
- Summary/Abstract:The study was directed towards answering the following questions: • What is creativity? • What are the factors that foster creativity? • Can these be used by organizations to enhance their innovation quotient? Creativity cannot be understood by defining it in words, creativity has to be deciphered by experiencing it in action. One must, therefore, understand the actions of highly creative individuals. This further led to the question: • Who are the most creative individuals? Further research was based on the assumption that ‘A creative individual is one whose contribution is original, unique, relevant, and highly impactful. After due analysis, the study concluded that the contributions of Nobel laureates satisfy all these four criteria. Biographic sketches of 29 recipients of the Nobel Prize and 2 recipients of the Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel were analyzed to understand their thinking patterns and approach to life in general. Twenty traits that these Nobel laureates displayed have been identified. Another question that arose during the research was: • What are the environments in which their work was carried out? A study published by the Nobel Museum, Stockholm (Larsson, 2006) helped answer this question? A total of 13 ‘creative milieus’ were identified. Creative milieus are places that are considered as cradles of innovation, most of them have been homes to the pursuits of Nobel laureates during the 20th century. These creative milieus were analyzed to understand the institutions, cities and environments which nurtured creative minds and the patronizing surroundings that enabled individual creativity to flower. The study revealed 20 factors that foster creativity. These factors can be embedded in corporate environments as well to enhance an organization’s innovation quotient.
- Price: 4.50 €
Cognitive Biases That Influence and Impact The Decision-Making of Investors
Cognitive Biases That Influence and Impact The Decision-Making of Investors
(Cognitive Biases That Influence and Impact The Decision-Making of Investors)
- Author(s):Arnita Sur, Joseph Durai Selvam, Nagendra BV, Ganesh. L
- Language:English
- Subject(s):Business Economy / Management
- Page Range:113-142
- No. of Pages:30
- Keywords:Cognitive dissonance; Overconfidence bias; Anchoring bias; Loss Aversion; Hindsight bias;
- Summary/Abstract:This study was undertaken to understand how different cognitive biases affect the decision-making processes of individual investors. The research was conducted by classifying investors under various demographical factors, such as age, prior experience in investing and expectations of returns from investment. It has now become critical to document and understand how amateur and professional investors choose their portfolios. Behavioural finance is an area of business that analyses how psychological symptoms change the performance of individuals in financial markets, and even the impact it has on stock market performance, when looking to purchase not only the market, but also its outcome. It merges social, psychological and financial theories to explain how volatility in the securities market occurs without the intervention of corporations. In a nutshell, cognitive finance is a study on just how investors make systematic assessment mistakes or individual errors, whenever taking investment decisions. The study collects data from 46 respondents using purposive sampling methods and tests hypotheses on background variables and investment decisions, as well as multivariate analyses. Two variables, namely Overconfidence bias and Hindsight bias were found to be significantly associated with investment decisions. Through this study, it was suggested that the investors should be cautious about these independent variables, so that they can avoid irrational investment decisions.
- Price: 4.50 €
Exploring The Role of Social Media Influencers in Shaping Tourist Motivation for Rural Tourism
Exploring The Role of Social Media Influencers in Shaping Tourist Motivation for Rural Tourism
(Exploring The Role of Social Media Influencers in Shaping Tourist Motivation for Rural Tourism)
- Author(s):Mahalakshmi S
- Language:English
- Subject(s):Tourism
- Page Range:143-158
- No. of Pages:16
- Keywords:Source authenticity; Social media user attitude; Motivation to visit; Influencer;
- Summary/Abstract:Purpose: - Social media is a popular media platform used by influencers to promote rural destinations. In the present study, the interplay between social media influencer source authenticity, social media user’s attitude, and motivation to visit rural destinations In addition, it examines how the influencer following behavior of SoMe affects the relationships examined previously. Methodology: - Quantitative study was done by collecting data through an online questionnaire. The sample adopted for the study is convenient and judgment sampling. The sample size of the study is110. The data collected was treated using SPSS v23. The analysis performed on the data is descriptive statistics, exploratory factor analysis, correlation, and regression. Findings: - The result shows that SoMe users' attitudes were positively influenced by source authenticity, which in turn was positively correlated with their motivation to visit the rural destinations. In the study, Millennial SoMe users were examined for their use of SoMe influencer marketing to make recommendations for travel destinations. According to self-determination theory, SoMe influencers also moderated the consequences of subsequent behavior.
- Price: 4.50 €
Impact of Chatgpt on The Service Sector and Students in India
Impact of Chatgpt on The Service Sector and Students in India
(Impact of Chatgpt on The Service Sector and Students in India)
- Author(s):Manushree NK Shah, Kamini Khanna
- Language:English
- Subject(s):ICT Information and Communications Technologies
- Page Range:159-169
- No. of Pages:11
- Keywords:ChatGPT; Service Sector; Student use; India; Businesses and Human Employment;
- Summary/Abstract:ChatGPT, is revolutionizing technology and the power of Artificial Intelligence, every second as you are reading this Abstract. The chatbot is seen as both a threating and reformatory tool to the Human civilization. In this research paper I discuss the impact of this technology on the Service sector of India and the effect on students educational environment. For the first part, Multiple Linear Regression was used with independent variables such as trust in the technology, effect on businesses; in terms of improved customer service, as a substitute to teaching and content creation, use among students and decrease in human employment due to such a technology. The study revealed that 87% variation in demand in the service sector could be explained by the above considered factors. Then to check the impact on student use and dependence on the technology, Factorial design was applied with dependent variables as curiosity to use the technology and trust on the output of ChatGPT. Through the test, the null hypothesis was rejected and we could show factors such as Trust and Curiosity to use the technology affects student’s dependence and excessive use of ChatGPT in their study environment.
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Influence of Technological Innovations on Companies’ Marketing Strategies
Influence of Technological Innovations on Companies’ Marketing Strategies
(Influence of Technological Innovations on Companies’ Marketing Strategies)
- Author(s):Vijaya Kumar Bhima Rao, Dakshina Murthy, Kiran. G, Madhava Murthy
- Language:English
- Subject(s):Marketing / Advertising
- Page Range:171-196
- No. of Pages:26
- Keywords:Consumer Behavior; Technological innovations; Consumer buying behavior; Marketing Strategy; Structural Equation Modelling;
- Summary/Abstract:A combination of increased penetration of the Internet and the fast-paced growth of technology is changing the need and buying patterns of consumers (Karenhka, 2013). With over 50% of the population of India being under 25 years of age, and 65% being under 35 years of age (Indian Census Data, 2015; National Statistical Commission, 2017), the younger generation has grown up with technology. They are heavily influenced by the rapid penetration of the Internet, the availability of a large amount of data, and recent innovations in mobile devices (Han Wai, et al., 2016). They are adept at using the latest gadgets and web-based services, online 24x7 right through the year. This generation is very well connected in social circles through websites like Facebook, WhatsApp, and LinkedIn, parading and flaunting their opinions in their circle in real-time (Chaffey, et al., 2016).This research provided valuable inference to the marketers on how the changing technological innovations are impacting their marketing strategies and the organization’s business model. It is seen from the analysis that technological innovations have a significant influence on the companies’ value proposition, competition analysis, creation of new products & services, and revamping companies’ internal processes.Based on our findings that technological innovations play a significant role in the consumer buying process, we have concluded how marketers should adapt the key disruptive technologies when defining their marketing mix. The paper will be of interest to all research scholars and will be greatly helpful to companies that are on the cusp of investing in technologies for their marketing campaigns.
- Price: 4.50 €
Stochastic Frontier Production Function of Minor Millets for Sustainable Agriculture in Maharashtra Districts
Stochastic Frontier Production Function of Minor Millets for Sustainable Agriculture in Maharashtra Districts
(Stochastic Frontier Production Function of Minor Millets for Sustainable Agriculture in Maharashtra Districts)
- Author(s):Vandana Panwar, Sujitsinh Subhash Dubal, Deepak Gajanan Deshmukh
- Language:English
- Subject(s):Agriculture
- Page Range:197-230
- No. of Pages:34
- Keywords:Millets; Sustainable agriculture; Public-private partnership; Value Chain; Frontier production function;
- Summary/Abstract:The pressure to provide high-quality food for a growing population makes it challenging to investigate viable solutions to find alternative food sources to meet the rising food demand. As a result of changed lifestyles, millets have emerged as a crucial and essential part of the diet plans of people all over the world. The goal of the study is to investigate how farmers benefit from public-private partnership (PPP) models as well as the value chain models in question. To determine the influence of various models on millet growers' farming before and after implementation, a study on various PPP models in millet cultivation has been done. The data was collected from a total of 114 farmers of four districts of Maharashtra. According to the study, connecting all stakeholders throughout the value chain system would renew and uplift the diminishing sorghum area and production, with the ultimate economic benefits.
- Price: 4.50 €
Clustering of States and Union Territories in India Based on Cybercrimes
Clustering of States and Union Territories in India Based on Cybercrimes
(Clustering of States and Union Territories in India Based on Cybercrimes)
- Author(s):Manas Shrivastav, Muthulakshmi Subramanian, Tejaswi Harsh, Vanee Subramanian, Ankit Ajay, Rijan Gaha, Nagendra BV, Joseph Durai Selvam, Ganesh. L
- Language:English
- Subject(s):Criminology, ICT Information and Communications Technologies
- Page Range:231-261
- No. of Pages:31
- Keywords:Cybercrime; clustering; K-means clustering; Hierarchical clustering; Machine Learning
- Summary/Abstract:AbstractCybercrime, including ransomware, malware, spam and other typologies, is a growing concern in India, affecting individuals, businesses and the government. In order to effectively address related risks, a thorough understanding of the distribution and pattern of cybercrime is necessary. This white paper aims to provide a comprehensive analysis of its rates in different states, using clustering techniques. The objective is to group regions with similar cybercrime rates and identify areas with high concentrations. The study employs a data-driven approach, using official information on reported cybercrime incidents, including ransomware, malware, scam and other typologies. The analysis aims to provide valuable insights into the current state of cybercrime and help policymakers, law enforcement agencies and businesses to develop targeted strategies for prevention and mitigation of such crimes and risks.
- Price: 4.50 €
Exploring The Gender Gap in Voter Turnout in The 2022 Gujarat Assembly Election
Exploring The Gender Gap in Voter Turnout in The 2022 Gujarat Assembly Election
(Exploring The Gender Gap in Voter Turnout in The 2022 Gujarat Assembly Election)
- Author(s):Ashutosh Dutt, Ashima Mahto, Aditya Basu
- Language:English
- Subject(s):Gender Studies, Electoral systems
- Page Range:263-282
- No. of Pages:20
- Keywords:Gender gap; Gujarat assembly election; Message Interactivity; Sentiment Analysis; Voter turnout;
- Summary/Abstract:The assembly polls in Gujarat have observed lower turnout subsequently in 2017 and 2022, whereas other states which had undergone the election have demonstrated increasing turnout. The paper explores the declining tendency among the Gujarat electoral and associates the drop in turnout with the gender gap. The paper reviews women’s voting behavior in Ahmedabad and undertook a sentiment analysis of the Gujarat Assembly elections. It implies that the decline in women’s voter turnout may have been influenced by the lack of women- centric messages in electoral and political campaigning. The study recommends inducing women and their issues in campaigning messages to enhance message interactivity which may lead to an improvement in women’s turnout.
- Price: 4.50 €
Green Banking: Initiatives By The Indian Banking System Towards A Sustainable Future
Green Banking: Initiatives By The Indian Banking System Towards A Sustainable Future
(Green Banking: Initiatives By The Indian Banking System Towards A Sustainable Future)
- Author(s):Aniket Subhash Sakhare, Jinal Mukesh Soni, Shubham Pradip Badgujar
- Language:English
- Subject(s):Financial Markets
- Page Range:283-301
- No. of Pages:19
- Keywords:Sustainable development; green banking; banking industry; sustainable practices; annual report;
- Summary/Abstract:Climate change is already a fact of existence. The economic costs of climate change are still being calculated. The world has become more vulnerable to natural disasters, the weather pattern is constantly shifting, and it is impossible to assess the economic consequences of these catastrophic events. Not only for us but also for the generations to come, this impact is anticipated to expand exponentially in the decades to come. Appropriate action needs to be taken to minimise this extent and adequate policies need to be adopted to reduce the impact of human activities on the environment. The world has adopted the concept of green economy and companies are paying attention to the environmental impact caused by their operations. The idea behind green banking is the same because it comprises the implementation of environmentally sustainable procedures in the banking industry and the consequential lowering of both internal and external carbon footprints. Furthermore, environmental impact may have a long-term influence on asset quality as well as bank rate of return.As a result, there is a growing necessity for banks to embrace environmental consciousness and proactively integrate ecological and environmental factors into their lending policies. This puts pressure on industries to invest in the required environmental management, suitable technologies, and effective management systems. A broader perspective is to use green lending principles. Typically, the banking industry is not regarded as an environmental threat. Nonetheless, it has an environmental impact due to increased consumption of energy and paper. This report examines the available literature and institutional public disclosures, such as annual reports, and focuses on the recent initiatives taken by the Indian banks.
- Price: 4.50 €
