Exploring The Gender Gap in Voter Turnout in The 2022 Gujarat Assembly Election
Exploring The Gender Gap in Voter Turnout in The 2022 Gujarat Assembly Election
Author(s): Ashutosh Dutt, Ashima Mahto, Aditya Basu
Subject(s): Gender Studies, Electoral systems
Published by: Transnational Press London
Keywords: Gender gap; Gujarat assembly election; Message Interactivity; Sentiment Analysis; Voter turnout;
Summary/Abstract: The assembly polls in Gujarat have observed lower turnout subsequently in 2017 and 2022, whereas other states which had undergone the election have demonstrated increasing turnout. The paper explores the declining tendency among the Gujarat electoral and associates the drop in turnout with the gender gap. The paper reviews women’s voting behavior in Ahmedabad and undertook a sentiment analysis of the Gujarat Assembly elections. It implies that the decline in women’s voter turnout may have been influenced by the lack of women- centric messages in electoral and political campaigning. The study recommends inducing women and their issues in campaigning messages to enhance message interactivity which may lead to an improvement in women’s turnout.
Book: Emergent Research on Business and Society: An India-Centric Perspective
- Page Range: 263-282
- Page Count: 20
- Publication Year: 2023
- Language: English
- Content File-PDF