Využití systémové dynamiky v destinačním managementu
Use of system dynamics in destination management

Author(s): Petr Janeček
Subject(s): Business Economy / Management, Methodology and research technology, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: destination management; system thinking; system dynamics; best practice;
Summary/Abstract: These days destinations are faced increasing competition. There is a need to manage the destinations to keep their positions in tourism market or better to increase their competitiveness. Tourism destinations are very complex organism. There could be conflictual behavior of stakeholders in destinations. There is necessary to know and understand the goals of each subject in destination for good destination management. It has to be unified them in cooperation and coordination. Goal of this paper is developed new perspective of perception of this complex systems and find potential problems in advance. There is a need to response quickly on change, which are currently typical. One possible solution is use of system thinking for visualization of complexity of destination. It is good tool for presentation of complex system thanks the casual loop diagram, but currently we need to be focused on dynamics of system. The system dynamics is used in many sectors, which could simulate future develop of systems. Research will be focus on its application in destination management with use of best practice.

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