PŘÍČINY USPOŘÁDÁNÍ SÍŤOVÝCH STRUKTUR V SOCIOEKONOMICKÉM KONTEXTU
THE CAUSES OF NETWORK STRUCTURES´ ARRANGEMENT IN THE SOCIOECONOMIC CONTEXT

Author(s): Kamila Poledníková, Markéta Bobková
Subject(s): Business Economy / Management, Tourism, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: Confidence; motives of cooperation; network analysis;
Summary/Abstract: The paper deals with the analysis of cooperative network structures among tourism stakeholders. It focuses on the network of relations established due to the participation in the tourism product – the Beskydy card project. It is a highly valuable topic because the participation in various forms of cooperation can contribute to destination development and competitiveness. The aim of this paper is to introduce the structure of regional cooperation and evaluate the quantitative characteristics of the existing network. On the other hand, it highlights that using a network analysis cannot cover the qualitative aspect of the relations. For this reason, the results were compared with the specific experience of the stakeholders in the field of cooperation, the nature of relationships and the level of mutual trust. Methods of analysis, synthesis, and comparison were used. To measure the network characteristics, quantitative network analysis methods are used. The topology of such system is measured by the density of the network, the average degree, and the average clustering coefficient. In order to determine the cooperative relations among stakeholders, structured questionnaires were employed.

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