ACTIVITIES OF PUBLIC-PRIVATE PARTNERSHIPS IN TOURISM DESTINATIONS – CASE STUDY OF SLOVAKIA
ACTIVITIES OF PUBLIC-PRIVATE PARTNERSHIPS IN TOURISM DESTINATIONS – CASE STUDY OF SLOVAKIA

Author(s): Vanda Marakova, Diana Kvasnová
Subject(s): Business Economy / Management, Economic history, Transformation Period (1990 - 2010), Present Times (2010 - today), Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: Partnership; Slovakia; tourism destination;
Summary/Abstract: The success of destinations on tourism market determines coordination and cooperation of stakeholders participating on its development. In states with developed tourism has cooperation and partnerships in tourism destinations long tradition. In Slovakia is this collaborative approach actual from 90s, when with the aim to support tourism development were established tourism associations. The Tourism Support Act. 91/2010 Coll. Determined conditions for establishment of destination management organizations (DMOs) on the base of public-private partnership. Partnership can be characterized as a strategic joining of different stakeholders participating on tourism development in destinations. Its establishment increases competitiveness of tourism destinations and their sustainability on tourism market. The aim of the paper is to examine the activities of DMOs on local and regional level in tourism destination in Slovakia. The material utilized by the authors are secondary data processed by selected methods of correlation and regression analysis. The paper focuses on analysis of funds on marketing activities of DMOs in the relation to attendance of tourism destinations.

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