Turisté seniorského věku – organizační zajištění cest
Senior tourists – the organisation of travel

Author(s): Petr Janeček, Jan Tlučhoř
Subject(s): Business Economy / Management, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: Tourism; organization of travel; senior; tourist;
Summary/Abstract: Customer segment of seniors is nowadays often discussed and researched topic. The same counts for tourism. According to the Czech Statistical Office and other institutions dealing with demographical development of the society it is clear that segment of seniors is going to be one of the strongest on the tourism market. This paper tries to find out, how senior tourists organize their travel. The article presents partial outputs of a questionnaire survey (n=615) which was conducted between January and March 2015 among participant of universities of the third age in the Czech Republic. The outcomes show possibilities for destination management organizations when addressing this target group.

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