6. mezinárodní kolokvium o cestovním ruchu: Sborník příspěvků, Pavlov, 10.–11. září 2015
6th International Colloquium on Tourism: Proceedings, Pavlov, 10-11 September 2015
Author(s): Andrea Holešinská
Subject(s): Museology & Heritage Studies, Business Economy / Management, Regional Geography, Preservation, Economic policy, Marketing / Advertising, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: tourism; tourism policy; action plan; destination management; Czech Republic; Slovakia; heritage; current issues;
Summary/Abstract: Proceedings are the output of the 6th International colloquium on tourism that was focused on the action plan of tourism policy, destination management in the Czech Republic and in Slovakia, and cultural and natural heritage. Proceedings also includes further current issues in tourism.
- E-ISBN-13: 978-80-210-8595-4
- Page Count: 124
- Publication Year: 2017
- Language: Slovak, English, Czech
Inovace a jejich význam v cestovním ruchu
Inovace a jejich význam v cestovním ruchu
(Innovation and its significance to tourism)
- Author(s):Markéta Bobková
- Language:Czech
- Subject(s):Business Economy / Management, Governance, Tourism
- Page Range:7-13
- No. of Pages:7
- Keywords:competitiveness; governance; implementation; innovation; tourism;
- Summary/Abstract:According to the institutional approaches to regional development theories the causes of regional disparities are often explained. These approaches emphasize the importance of innovation and knowledge for developing and sustaining competitive advantage. Innovation and the ability to create innovative products constitute a significant advantage for the regions, stimulating job creation and economic development. Innovation plays an equally important role in the field of tourism. According to the researchers, the implementation of innovation differentiates tourism product, increases its competitiveness and thereby generates additional socioeconomic benefits. The aim of this paper is to provide a comprehensive overview of the utilization of innovation in tourist destinations, its implementation and benefits for destinations. Innovations are also mentioned in connection with the concept of destination governance, inspired by the management of companies.
Problémy manažmentu cieľového miesta na slovensku
Problémy manažmentu cieľového miesta na slovensku
(Problems of destination management in Slovakia)
- Author(s):Tomáš Gajdošík, Marian Gúčik
- Language:Slovak
- Subject(s):Museology & Heritage Studies, Business Economy / Management, Tourism
- Page Range:14-21
- No. of Pages:8
- Keywords:Cooperation; destination management; destination management organization;
- Summary/Abstract:The adoption of Act no. 91/2010 Coll. on the promotion of tourism in Slovakia modified the legislation of cooperation of tourism stakeholders at local, regional and national level. It has created an environment for the application of cooperative destination management. Nevertheless, destination management organizations do not have sufficient knowledge or practical experience in applying destination management. The aim of the paper is to examine the application of destination management at regional and local level in Slovakia and identify its biggest problems. The paper is based on primary and secondary data sources using the method of sociological interview and analysis of annual reports of destination management organizations.
Cestovní ruch ve vztahu k pražské památkové rezervaci
Cestovní ruch ve vztahu k pražské památkové rezervaci
(Tourism in relation to Prague Heritage Reservation)
- Author(s):Radek Chaloupka
- Language:Czech
- Subject(s):Museology & Heritage Studies, Preservation, Tourism
- Page Range:22-27
- No. of Pages:6
- Keywords:heritage care; tourism; Prague heritage reservation; cultural and historical heritage; tourism statistics;
- Summary/Abstract:Prague Heritage Reservation that was inscribed on the World Heritage List run by UNESCO in 1992 has unique attractive localization and cultural-historical tourism prerequisites. High level of tourism intensity and penetration have led to overload area with mass tourism. Tourism despite many positive effects for the city is currently one of the main reason of excluding common life from centre of Prague. There has been also negative impacts on site’s Outstanding Universal Value (OUV). Quality of statistical data and research are the key to right understanding tourism impacts on the area and it is fundamental for strategic planning and town policy. Prague Heritage Reservation sustainable tourism development has to be founded on diversification and differentiation principles of tourism offer. It actually needs much efforts for cultivation tourism industry and its orientation for quality visitors.
Turisté seniorského věku – organizační zajištění cest
Turisté seniorského věku – organizační zajištění cest
(Senior tourists – the organisation of travel)
- Author(s):Petr Janeček, Jan Tlučhoř
- Language:Czech
- Subject(s):Business Economy / Management, Tourism
- Page Range:28-37
- No. of Pages:10
- Keywords:Tourism; organization of travel; senior; tourist;
- Summary/Abstract:Customer segment of seniors is nowadays often discussed and researched topic. The same counts for tourism. According to the Czech Statistical Office and other institutions dealing with demographical development of the society it is clear that segment of seniors is going to be one of the strongest on the tourism market. This paper tries to find out, how senior tourists organize their travel. The article presents partial outputs of a questionnaire survey (n=615) which was conducted between January and March 2015 among participant of universities of the third age in the Czech Republic. The outcomes show possibilities for destination management organizations when addressing this target group.
Analýza vzniku destinační organizace na jindřichohradecku
Analýza vzniku destinační organizace na jindřichohradecku
(The formation of destination organization of Jindrichuv Hradec region)
- Author(s):Michaela Mašková, Martin Musil, Denisa Plačková
- Language:Czech
- Subject(s):Business Economy / Management, Regional Geography, Tourism
- Page Range:38-52
- No. of Pages:15
- Keywords:destination organization; destination management; Jindrichuv Hradec;
- Summary/Abstract:The paper presents an abridged form of analysis of the destination organization formation in the Jindrichuv Hradec region, incl. the possibilities and limitations. It is based on real intent of local politicians, which should come true in late 2015 and 2016. Paper presents the results of the current situation evaluation from the perspective of tourism in the region and its existing management. Key factors influencing the development of tourism and the destination organization are identified through SWOT and PEST analyzes. The appropriateness of the legal form is analyzed as well. The goals (short-, medium- and long-term) are designed and developed in the logic of management approach, fulfilling the principles of sustainable development, incl. major efforts to achieve these goals. Next, three possible variants of the formation and functioning of the organization are evaluated. First of them describes the ideal situation, second the possibly most probably situation and third the least favorable situation. Possible restrictions and their impact on the effective functioning of the destination organization are discussed in the context of the current situation.
Hodnocení dopadů politiky cestovního ruchu na úrovni klíčových regionálních aktérů
Hodnocení dopadů politiky cestovního ruchu na úrovni klíčových regionálních aktérů
(Evaluation of the tourism policy impacts at the level of regional stakeholders)
- Author(s):Martin Musil, Martin Luštický, Pavel Švanda
- Language:Czech
- Subject(s):Politics, Business Economy / Management, Economic policy, Tourism
- Page Range:53-70
- No. of Pages:18
- Keywords:tourism policy; tourism benefits; impact evaluation; stakeholders;
- Summary/Abstract:The paper deals with the implementation of tourism policy and its evaluation at the local level, particularly in terms of the tourism benefits for local stakeholders, incl. the possibility of evaluating these benefits. Based on the research of contemporary approaches to assessing the tourism benefits at the regional levels the paper points to their type, the same principles and differences as well. In accordance with the principles of sustainable development it is concerned with the economic, social and environmental benefits and points to the approaches to their evaluation. It also analyzes views on perceived or real benefits of tourism, respectively the benefits from realized regional tourism policy, on the example of two different stakeholder groups from the Czech Republic.
Nestabilita právní úpravy cestovního ruchu v čr a nová evropská směrnice nahrazující směrnici 90/314/EHS
Nestabilita právní úpravy cestovního ruchu v čr a nová evropská směrnice nahrazující směrnici 90/314/EHS
(Instability of legislative for tourism in the Czech Republic and the new European directive replacing directive 90/314/EEC)
- Author(s):René Petráš
- Language:Czech
- Subject(s):Civil Law, Tourism, EU-Legislation
- Page Range:71-79
- No. of Pages:9
- Keywords:Legal regulativ; tourism; act No. 159/1999 Sb; Civil Code; directive 90/314/EEC;
- Summary/Abstract:Legal regulation of tourism is rather a complicated issue. Legislation governing tourism in the Czech Republic is undergoing many changes in recent years. The aim of this paper is to analyze the legislation and compare it with European laws. The new Czech Civil Code came into effect on 1st January 2014. The most important provisions in the Civil Code applicable to tourism are those regulating a package tour contract and timeshare. There is a special law within the Czech legal system, Act No. 159/1999 Sb., governing some conditions for business activities in tourism. This legal regulation stems from the European Union Directive 90/314/EEC. The interpretation of the new Czech Civil Code has not been stabilized. Act No. 159/1999 Sb., governing some conditions for business activities in tourism, has not been sufficiently amended. There has been permanent discussion about insurance to be taken out by travel agencies, and also about tourist guides. However, Czech legislation must respect European law which is now subject to fundamental transformation in the field of tourism. It is assumed that the key Directive 90/314/EEC would be replaced this year.
Tourism destination governance – a case study of France, Rennes
Tourism destination governance – a case study of France, Rennes
(Tourism destination governance – a case study of France, Rennes)
- Author(s):Dorota Priečinská, Andrea Holešinská
- Language:English
- Subject(s):Business Economy / Management, Governance, Tourism
- Page Range:80-87
- No. of Pages:8
- Keywords:Tourism destination goevrnance; cooperation; network;
- Summary/Abstract:The concept of tourism destination governance proceeds from the concept of corporate governance and it is based on managing a destination by network. This means that tourism stakeholders are involved in the process of managing (decision-making process and controlling). The key aspect of the concept is network, precisely cooperation – interaction between private and public sector, and necessary coordination. The paper verifies the knowledge of the concept of tourism destination governance (e.g. Beritelli, Bieger & Laesser, 2007) on the case study of Rennes destination management organization, and moreover presents suggestions dealing with the conditions in the Czech Republic.
Rozvoj cestovního ruchu a hotelnictví v rakouské destinaci serfaus-fiss-ladis
Rozvoj cestovního ruchu a hotelnictví v rakouské destinaci serfaus-fiss-ladis
(Tourism and Hospitality Development in Austrian Destination Serfaus-Fiss-Ladis)
- Author(s):Petr Studnička
- Language:Czech
- Subject(s):Business Economy / Management, Tourism
- Page Range:88-93
- No. of Pages:6
- Keywords:tourism; destination management; mountain resort; cableway; local fee;
- Summary/Abstract:Countries with developed tourism (Switzerland, Austria, Germany) have legally regulated systems of tourism management, usually at the regional level (cantons, states). This institutional arrangement for the management of tourism contributes to tourism becoming an increasingly important factor for regional and local development. The tourism development has contributed to the development of three Austrian municipalities, Serfaus, Fiss and Ladis. In 1960 it was registered in these municipalities 1,289 beds in accommodation establishments, and in 2015 it is 14,505 beds. Tourism destination focuses on German families with children. The rapid development contributed to the construction of cableways, which are majorityowned by municipalities. Destination marketing activities are primarily financed by the selection of local fee for spa stay and focus on promoting two-seasonal destination.
Kulturní dědictví – přínos nebo bariéra rozvoje turismu v destinacích?
Kulturní dědictví – přínos nebo bariéra rozvoje turismu v destinacích?
(Cultural heritage – a benefit or barrier to the development of tourism in tourist destinations?)
- Author(s):Šárka Tittelbachová
- Language:Czech
- Subject(s):Museology & Heritage Studies, Business Economy / Management, Tourism
- Page Range:94-104
- No. of Pages:11
- Keywords:Cultural heritage tourism; heritage resources; local economic development;
- Summary/Abstract:Tourism is recognized as a useful alternative to traditional industries that are in decline. Heritage tourism (these days often called cultural heritage tourism) is a fast growing industry. The National Trust for Historic Preservation (USA), citing a study of the American Association of Tourism Industry from 2003 states that US participants in cultural heritage tourism remain longer in tourist destinations and spend more money than other segments of visitors. They have more respect for the places they visit and are less likely to have a negative impact on the cultural and historical resources. Cultural heritage tourism is a powerful tool for bringing together preservation of cultural values and economic development. Cultural heritage tourism contributes to economy development by generating income, creating new jobs and business opportunities for small businesses. Responsible cultural heritage tourism stimulates the revitalization of cultural heritage and helps to create resources for competitive development. Development strategies of cultural heritage tourism are in recent years used by local government as economic development strategies of the cities, towns and tourist destinations for tourism development and to increase the efficiency of utilization of local resources. But local government often sees cultural heritage more as a burden on public budgets than an opportunity to develop. Likewise, cultural heritage tourism is rather understood in terms of negative effects on the socio-economic environment. The article discusses theoretical approaches and their possible application to selected tourist destinations in the Czech Republic.
Marketingová komunikace a její role v marketingovém managementu destinace cestovního ruchu
Marketingová komunikace a její role v marketingovém managementu destinace cestovního ruchu
(Marketing communication and its role in a tourism destination marketing management)
- Author(s):Vladimír Vavrečka
- Language:Czech
- Subject(s):Business Economy / Management, Communication studies, Marketing / Advertising, Tourism
- Page Range:105-123
- No. of Pages:19
- Keywords:tourism; marketing communication; marketing destination management; marketing communication target Gross;
- Summary/Abstract:The beginning of the 21st century brings with it an ever-accelerating development both in tourism and in the activities and instruments of marketing management of destinations. Logically the development of marketing communication, its tools and technologies don’t stay far behind. Destination management clients are not only satisfied visitors and tourists, but many other stakeholders, more or less influencing the success of destination management and competitiveness of a tourism destination. With whom and how in the changing conditions destination managements should communicate, what tools they would use, how to ensure required effectiveness and efficiency of marketing communication in relation to maintaining and developing market position and competitiveness of the destination? These are the questions facing most destination managements, often without having a sufficient basis for its decisions. The ambition of this paper is based on an analysis of selected secondary data, conducted investigations and years of personal experience from both the tourism sector, and from marketing and marketing communication, to find at least some of the answers to those questions.
Příloha
Příloha
(Attachment)
- Author(s):Author Not Specified
- Language:Czech
- Subject(s):Tourism
- Page Range:124-124
- No. of Pages:1
- Keywords:attachment;
