Analýza vzniku destinační organizace na jindřichohradecku
The formation of destination organization of Jindrichuv Hradec region

Author(s): Michaela Mašková, Martin Musil, Denisa Plačková
Subject(s): Business Economy / Management, Regional Geography, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: destination organization; destination management; Jindrichuv Hradec;
Summary/Abstract: The paper presents an abridged form of analysis of the destination organization formation in the Jindrichuv Hradec region, incl. the possibilities and limitations. It is based on real intent of local politicians, which should come true in late 2015 and 2016. Paper presents the results of the current situation evaluation from the perspective of tourism in the region and its existing management. Key factors influencing the development of tourism and the destination organization are identified through SWOT and PEST analyzes. The appropriateness of the legal form is analyzed as well. The goals (short-, medium- and long-term) are designed and developed in the logic of management approach, fulfilling the principles of sustainable development, incl. major efforts to achieve these goals. Next, three possible variants of the formation and functioning of the organization are evaluated. First of them describes the ideal situation, second the possibly most probably situation and third the least favorable situation. Possible restrictions and their impact on the effective functioning of the destination organization are discussed in the context of the current situation.

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