STAKEHOLDERS INFLUENCE ON THE COMPETITIVENESS FACTORS OF TOURISM DESTINATION
STAKEHOLDERS INFLUENCE ON THE COMPETITIVENESS FACTORS OF TOURISM DESTINATION

Author(s): Martin Luštický, Martin Musil
Subject(s): Business Economy / Management, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: tourist destination; competitiveness; stakeholder;
Summary/Abstract: The paper is focused on the issue of tourism destination competitiveness from the point of view of destination stakeholders. It focuses on the models of destination competitiveness and the factors of competitiveness. The paper presents the integrated model of competitiveness. The stakeholders’ role in this model concerns the research focused on key stakeholders in three tourist destinations in the Jindrichuv Hradec region. The aim of the research is to identify whether the stakeholders’ involvement in the concept of destination competitiveness has the potential to positively influence the interconnected factors of competitiveness. The primary research tool lies in the application of the AHP method, which enables stakeholders to make a pairwise comparison of the factors of competitiveness. The paper provides a simplified recipe for local DMOs to define tourism policy so to be able to utilize cooperation with stakeholders as a source of competitive advantage while simultaneously being able to generate the positive effects on the interconnected factors of competitiveness.

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