Baťovka – modernistická vize života koncernu Baťa a.s. na Slovácku
Baťovka – Modernist Vision of the Life of the Baťa a.s. Concern in the Slovácko Region

Author(s): Barbora Vacková
Subject(s): Regional Geography, Economic history, Social history
Published by: Masarykova univerzita nakladatelství
Keywords: Baťa Company; democratization; individualization; modernization; Ratíškovice – Baťovka; standardization;
Summary/Abstract: The text should serve as a basis for teachers who want to acquaint their students with the concept of modernity as it was developed within the framework of sociological knowledge, through excursion education in localities of typical standardized workers‘ colonies. The paper uses a small Baťa colony at the brown coal mine in Ratíškovice (South Moravia, Czech Republic) for this purpose. The first part of the text presents the sociological idea of modernity; the second part introduces the context of the Baťovka colony in Ratíškovice; the third is the application of the concept in the given locality. Similarly, the idea can also be used in other Baťa locations.

• Details
• Contents