VLIV EMOCIONÁLNÍHO PROŽITKU NA SPOKOJENOST S NÁVŠTĚVOU LOKALITY – ATRAKTIVITY SPOJENÉ S VODOU
IMPACT OF TOURIST’S EMOTIONAL STATES ON THEIR SATISFACTION REGARDING WATERBASED TOURIST ATTRACTIONS

Author(s): Kamil Pícha, Josef Navrátil
Subject(s): Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: satisfaction; attractions; tourism;
Summary/Abstract: Factors of tourist satisfaction were studied by data collected by on-site questionnaire surveys. Satisfaction with travel experiences was measured on a 5-point scale of answers to the question: Was this visit worth your time and effort? Emotional states were measured by both Mehrabian-Russell semantic differential 7-point scales of pleasure-arousal-dominance and information-rate measures. Data was gathered on 26 water-based mountainous and submontane localities of 10 types. 64 interviews were performed in each of the cited localities. Differences were found among the types of locality in case of both all surveyed attributes of an emotional component of feeling and their confirmative tool (One-way ANOVA). Factor analysis of the emotional component of feeling confirmed the original dimensions: pleasure, arousal, dominance. The same method was used to specify four factors of the environmental perception: complexity, regularity, novelty a density. The application of multiple linear regression pointed out the dimensions, ‘pleasure’, ‘common environment’, and ‘regularity’ to be the most important factors of satisfaction.

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