HODNOCENÍ PODNIKATELSKÉHO KLIMATU V CESTOVNÍM RUCHU V JIHOMORAVSKÉM KRAJI
EVALUATION OF TOURISM ENTREPRENEURIAL CLIMATE IN REGION OF SOUTH MORAVIA

Author(s): Jaroslav Podal
Subject(s): Business Economy / Management, Regional Geography, Transformation Period (1990 - 2010), Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: tourism; South-Moravian region; accomodation; entrepreneurial climate;
Summary/Abstract: The article is focused on entrepreneurial climate in chosen sector of tourism in South Moravia, namely the accomodation. On the grounds of the surveys from years 2002, 2003, 2005 and 2010, it tries to find out evolutionary trends of entrepreneurial climate in sector of accomodation and evaluate its actual situation. Surveys mentioned above predominantly focus on evaluating turnover and profit of entrepreneurs, positive and negative influences on their business, utilization of room capacity in accomodation facilities, average lenght of stay or visitors structure.

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