KLÍČOVÁ ROLE VZDĚLÁVÁNÍ V TURISMU PRO ZAJIŠTĚNÍ PROSPERITY REGIONŮ
KEY ROLE FOR EDUCATION IN TOURISM TO ENSURE THE PROSPERITY OF THE REGION

Author(s): Šárka Tittelbachová
Subject(s): Business Economy / Management, Regional Geography, Economic development, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: sustainable tourism development; cooperation and communication; regional knowledge economy; learning region;
Summary/Abstract: Regional competitiveness in the tourism sector is depend on the cooperation of stakeholders to increase the quantity and quality of products and services. The general problem is the lack of qualified tourism workers. Interdependence and cooperation of stakeholders will should lead to a process in which they would be sharing of experience and knowledge with the current emphasis on the need to create new job opportunities. The article deals with a brief analysis of the new European Union approaches, which direct to improve the performance of the tourism industry by promoting the development of a modern, knowledge-based regional economy. The aim is to analyze and evaluate possible tools for learning and training to support the development of tourism. The essay should demonstrate the possibility of applying the model Tourism Learning Areas in practice selected regions of the country to ensure its sustainable development.

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