KOMPLEXNÍ SPRÁVA MĚSTSKÉHO CENTRA JAKO NÁSTROJ PRO ROZVOJ CESTOVNÍHO RUCHU
COMPREHENSIVE CITY CENTER MANAGEMENT AS A TOOL FOR TOURISM DEVELOPMENT

Author(s): Markéta Uhnavá, Jan Zvara
Subject(s): Rural and urban sociology, Economic development, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: Tourism; Comprehensive approach; City centre; City-based tourism; City of Brno; Cooperation; Development; Trends;
Summary/Abstract: Tourism as one of the most important sectors of the world economy significantly affects the view on the strategic development of cities and regions. This paper briefly indicates the necessary conditions and opportunities for tourism development in the city of Brno and describes forms of managing of this important field of the local economy. The need for true cooperation among subjects interested in tourism is even more important than in other areas. The global trends in tourism fundamentally affect development of tourism in the city of Brno. For local government, it is necessary to realize the importance of impact of tourism on the economic prosperity of the city / region and to create a clear identity of the destination. The ,,heart“ of each city, especially for the tourism industry is its center, which is targeted this article.

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