DESPRE O TIPOLOGIE A CREATIVITĂŢII LEXICO-SEMANTICE ŞI SINTACTICE ÎN TEXTUL PUBLICITAR
UPON A TYPOLOGY OF THE LEXICO-SEMANTIC AND SYNTACTIC CREATIVITY IN ADVERTISEMENTS

Author(s): Doina Butiurcă
Subject(s): Syntax, Lexis, Semantics
Published by: Scientia Kiadó
Keywords: semantic and syntactic text efficiency; advertisement; discursive refunctioning;
Summary/Abstract: The paper starts with the assertion that the text of advertisements imposes many deflections of the lexis and syntax. Analysing a characteristic corpus, we are trying to show the processes of discursive refunctioning, resulting in lexical creativity, optimized semantic and syntactic text efficiency.

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