POLITIKAI ERKÖLCS – ÉS AMI MÖGÖTTE VAN – A KÁRPÁTALJAI MAGYAR NYELVŰ SAJTÓ ANYAGÁN VIZSGÁLVA
THE CONCEPT OF MORALITY IN THE HUNGARIAN MEDIA FROM SUBCARPATHIA

Author(s): Ilona Lechner
Subject(s): Media studies
Published by: Scientia Kiadó
Keywords: morality; Hungarian media, Subcarpathia;
Summary/Abstract: The study deals with the understanding of morality by members of the Transcarpathian Hungarian minority, with special focus on political morality in the politically tinged texts. In the studied corpus of Transcarpathian political morality, Lakoff’s (2002) statement seems to be proved, according to which the understanding of morality of those having conservative values can be traced back to the STRICT FATHER family model, while in the centre of understanding of morality of those with progressive thinking we can find the NURTURANT PARENT model. The study aims to clarify the relationships between these concepts by illustrating them with language examples put into a theoretical framework.

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