FUNCŢIA FATICĂ ÎN LIMBAJUL JURNALISTIC
THE PHATIC FUNCTION IN THE LANGUAGE OF THE MEDIA

Author(s): Doina Butiurcă
Subject(s): Semiotics / Semiology, Pragmatics
Published by: Scientia Kiadó
Keywords: journalistic style; phatic function; appellative; conative; actants;
Summary/Abstract: Not all language functions established by the founders of traditional linguistics (Buhler, R. Jakobson) have the same preponderance in the journalistic style – it has been proved by Dumistrăcel Stelian, Dumitru Irimia and Rodica Zafiu. This is the assertion that our study is based on. If the function of transmitting information (denoting) is ubiquitous in the public and private speech, phatic function imposes itself by a variety of expressions: the phatic appellative function, phatic conative function etc. Except for the cognitive function used in legal, administrative and religious texts, all other functions are strongly manifested in the language of journalism and will be the concern of our work. The actants are periodically situated on the same level of communication, the exchange of words remaining a complex problem.

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