ANALÝZA MANAŽMENTU MARKETINGOVÝCH AKTIVÍT V SAMOSPRÁVE V SLOVENSKEJ REPUBLIKE
THE ANALYSIS OF THE MANAGEMENT MARKETING ACTIVITIES IN REGIONS IN THE SLOVAK REPUBLIC

Author(s): Marcel Lincényi
Subject(s): Business Economy / Management, Regional Geography, Public Administration, Marketing / Advertising
Published by: Masarykova univerzita nakladatelství
Keywords: Slovak Republic; cities; village; marketing;
Summary/Abstract: Management of marketing activities is still not common in local self-government in the Slovak Republic. Marketing is coordinated rather in towns than in villages but there are still some towns that do not consider marketing to be important at all. Marketing activities at the office are mostly carried out by one employee while only few villages or towns can afford to have more staff to carry out them. The main reason why villages and towns do not carry out marketing activities is the lack of financial resources or the need to deal with more serious problems. It results from the research study the main research objective of which was to analyse the scope and main forms of management of marketing activities in local self-government in the Slovak Republic. The data were collected from 1 to 31 March 2017 via a questionnaire method on a representative survey sample.

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