MEDIÁLNÍ PREZENTACE SPORTU V REGIONECH ČESKÉ REPUBLIKY
MEDIA PRESENTATION OF SPORT IN THE REGIONS OF THE CZECH REPUBLIC

Author(s): PETRA DANÍŠEK MATUŠKOVÁ
Subject(s): Media studies, Sports Studies
Published by: Masarykova univerzita nakladatelství
Keywords: sport; media; region; TV news reporting;
Summary/Abstract: The media represent one of the most important sources of information and have the ability to influence individuals, organizations and territorial units. This attribute of the media co-forms the image of the territory. The aim of this paper is to analyse and detect trends and characteristic features of the sport contributions within national TV reporting, which have an impact on the presentation of the region. Absolute view indicates a strong dominance of Prague, however Liberec region is the most medialized when considering the share of the population. Sport news have predominantly neutral character. It does not allow media to alter the reality. Sport is thematically very heterogeneous. Regions are publicized especially in connection with organizing significant sport events, well-known sportmen or traditional sport sectors, which are very popular in the Czech Republic for a long time.

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