DIGITAL MATURITY AND ITS INFLUENCE ON COPORATE CULTURES
DIGITAL MATURITY AND ITS INFLUENCE ON COPORATE CULTURES

Author(s): Diana-Marie Schröder
Subject(s): Economy, Business Economy / Management, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: digital business models; leadership; corporate culture; digital maturity
Summary/Abstract: This research paper complements existing research approaches regarding the digital maturity level of companies. Furthermore, this research approach complements existing research findings. In terms of content, it relates the dimensions of individuals in companies, teams, leadership behavior, and corporate culture. In particular, the interaction between corporate culture and leadership behavior is the focus of this research approach against the backdrop of the digital maturity level. This research approach presents a matrix classification of companies according to four company typologies. This matrix enables companies to be classified and assessed in terms of their leadership behavior and digital maturity level. In addition, this research paper already shows the first qualitative interim research results and results of the evaluations of one type of company defined in the theoretical part of this research.

• Details
• Contents