The Recent History of E-commerce in Poland and the Perspectives for Online Sale Growth in Future.
The Recent History of E-commerce in Poland and the Perspectives for Online Sale Growth in Future.

Author(s): Anna Sroczyńska-Baron
Subject(s): Business Economy / Management, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: e-commerce; online shopping; TOPSIS;
Summary/Abstract: We have just entered an epochal period of change in the word of traditional markets - the period that is characterized by the great development of e-commerce. Thanks to the great development of IT technologies, the concept of e-commerce got a new importance. Online shops and online auctions are the significant part of e-commerce. They are more and more popular all over the world. There are a lot of advantages of this form of shopping for both clients - for example time saving or just cheaper price, and sellers - for example cost reductions or bigger number of potential clients. Of course there are also some important disadvantages but it is visible that the problems are being solved slowly. The main aim of this work is to examine the position of e-commerce in Poland, to observe the changes in its structure in a few last years and to understand the influence of some factors on the dynamics of online sale growth with the use of statistical tools. The examination shows that Poland is not even in respect of opportunities for e-commerce but the differences between leaders and the rest of the country are decreasing. Money, access to Internet and computer are not decisive for the development of online shopping.

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