Strategic Approaches of SMEs in Economic Performance of E-commerce
Strategic Approaches of SMEs in Economic Performance of E-commerce

Author(s): Veronika Svatošová
Subject(s): Business Economy / Management, Methodology and research technology, Accounting - Business Administration, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: e-commerce; SMEs in e-commerce; financial analysis; methods of statistical inductions; financial strategy in e-commerce; economic performance in e-commerce;
Summary/Abstract: The researches and practice declare the strategic key factor of long-term business success is considered to be strategic approach to economic performance along with proposing and implementing financial strategy. The paper deals with the issue of economic performance of SMEs in e-commerce along with their financial strategy. The aim of the research is to evaluate the economic performance of enterprises primarily focused on e-commerce, which affects the financial strategy in e-commerce. The research sample of enterprises involved to the survey is selected based on the following restrictive criteria: headquarter of enterprise in the Czech Republic, legal form of business joint stock company and limited liability company, existence of enterprise in ecommerce minimum 5 years, main business area B2C market. The main research methods are following: methods of personal interviewing among selected enterprises, selected methods of financial analysis and selected methods of statistical induction for verifying stated hypotheses. The main results of paper revealed the level of long-term coverage is the biggest problematic area in the creation and implementation of a financial strategy that reduces the economic performance of e-commerce and type of financial strategy does not correspond to the type of corporate strategy in e-commerce.

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