AKO ČASTO A AKO DLHO NAKUPUJÚ SPOTREBITELIA V NÁKUPNÝCH CENTRÁCH V BRATISLAVE? PRÍSTUP KONCENTRICKÝCH ZÓN
HOW OFTEN AND HOW LONG DO CONSUMERS SHOP IN SHOPPING MALLS IN BRATISLAVA? CONCENTRIC ZONES APPROACH

Author(s): František Križan, Petra Hencelová, Kristína Bilková
Subject(s): Behaviorism, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: shopping behaviour; shopping centres; spatiotemporal; concentric zones; Bratislava;
Summary/Abstract: Shopping has become a part of our daily life but not a part of daily activities in space. Preference and choice of a shopping centre for realisation of shopping is variable in space within the context of preferred shopping types. Similarly, not only location of shopping but also time, frequency and duration vary. This paper is focused on the+ analysis of shopping behaviour of consumers in the urban area of Bratislava (Slovakia). The following research questions were stated: 'Do frequency and time of shopping relate to the distance of a shopping centre from the consumers' place of residence?', 'How often do consumers do their shopping in retails?' and 'How much time do consumers spend shopping?'. The analysis was conducted in the environment of geographical information systems (GIS) by applying an approach of defining concentric zones. To some extent, temporal aspects of consumer shopping behaviour are also shown in space. However, it is impossible to talk about clear dependance on the distance of the shopping centre.

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