KONKURENCESCHOPNOST CESTOVNÍHO RUCHU ČESKÉ REPUBLIKY V RÁMCI ZEMÍ VISEGRADSKÉ ČTYŘKY
COMPETITIVENESS OF TOURISM IN THE CZECH REPUBLIC WITHIN THE VISEGRAD GROUP

Author(s): MARKÉTA KALÁBOVÁ, ZDENKA PETRŮ, Antonín Dvořák
Subject(s): Business Economy / Management, Economic development, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: competitiveness; tourism; Visegrad Group; tourism development;
Summary/Abstract: The strategic development of tourism destinations is based on analyzing the position of individual areas in the international tourism market. The aim of this paper was to evaluate the position of tourism in the Czech Republic within the Visegrad Group. The intention was to identify the main competitive advantages over selected countries and to identify problematic areas that the Czech Republic should focus on in the future in order to improve its competitive position not only towards the Visegrad Group countries but also towards other states. The Tourism Competitiveness Index (TTCI) issued by the World Economic Forum was used for evaluation and comparison. Subsequently, the method of comparing the individual indicators and determining the difference between the positions achieved was used. The Czech Republic is rated best in the V4 countries according to the Tourism Competitiveness Index. The Czech Republic took the leading position in nine out of fourteen indicators. The biggest competitive advantage over the V4 countries is in the tourism infrastructure, the density of ground infrastructure, as well as safety. On the other hand, natural resources, which are not sufficiently attractive to visitors, and price competitiveness, in which the Czech Republic is losing its position for a long time, are a major problem.

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