SLOVAK AND AUSTRIAN TOURISM STRATEGIES AND PRODUCTS
SLOVAK AND AUSTRIAN TOURISM STRATEGIES AND PRODUCTS

Author(s): Andrej Malachovský, Radka Marcekova
Subject(s): National Economy, Business Economy / Management, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: tourism strategy; tourism statistics; Slovakia; Austria;
Summary/Abstract: Statistical results of tourism in Slovakia over the past 20 years are the direct and exact proof of an insufficient implementation of a strategy in comparison with Austrian results in tourism. Strategies as a set of practical measures in tourism are presented in the form of a tourism policy. The aim of this paper is to analyse main strategies in Slovak and Austrian tourism and key statistical figures from tourism in both countries on the demand side. These strategies and statistical figures from both countries are an important and significant element for correct analysing of potential and successful development in both countries. In this international competition has Slovakia many problems with effective strategies and with the stabilisation of the source markets. The article uses a literary method for the analysis of available relevant book and magazine sources, a method of analysis of statistical series, a method of scientific abstraction, induction and deduction on the method of comparison for tourism strategies and statistics of Austria and Slovakia. The result of this comparison is a finding of similarity of products and problems in the structure of the source markets.

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