VPLYV CESTOVNÉHO RUCHU NA ROZVOJ MESTA PIEŠŤANY
IMPACT OF THE TOURISM ON THE DEVELOPMENT OF PIEŠŤANY TOWN

Author(s): Miroslava Trembošová, Alena Dubcova, Hilda Kramáreková, Peter TREMBOŠ
Subject(s): Business Economy / Management, Social development, Rural and urban sociology, Economic development, Tourism, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: tourism; social and economic development of the town; suburbanization; employment; enterprise;
Summary/Abstract: Tourism is an important phenomenon that shapes human society. It affects not only the economy but also has significant social, cultural and political implications. In specific cases, it also has an important center-making function. This is also confirmed by the story of the Piešťany Town which, thanks to the development of spa tourism, has changed from a small rural settlement with a dominant agricultural activity to a world-famous spa town with a wide range of economic activities. The aim of the paper is to evaluate the impact of tourism on the social and economic development of the town based on the study of historical materials, statistical data processing, field research and evaluation of the questionnaire survey of the enterprise environment. The stagnation in the number of overnight stays, long-term decline in the number of foreign visitors and changes in their composition and preferences result in a decrease in the number of accommodation facilities and beds. There has been a decline in employment in tourism facilities. The proportion of inhabitants leaving for work has increased. Along with the intense suburbanization process, these changes has led to a decline in the population of the town and its aging. Therefore, the town has to seek also other economic activities which would reverse this unfavorable development.

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