SPECIFICS OF THE RETAIL NETWORK SPATIAL STRUCTURE IN THE PIEŠŤANY TOWN
SPECIFICS OF THE RETAIL NETWORK SPATIAL STRUCTURE IN THE PIEŠŤANY TOWN

Author(s): Miroslava Trembošová, Sandra Wiecková, Ivana Gálisová
Subject(s): Business Economy / Management, Rural and urban sociology, Economic development
Published by: Masarykova univerzita nakladatelství
Keywords: retail network in the city of Piešťany; area parameter; stores (shopping centers, hypermarkets and supermarkets);
Summary/Abstract: The retail network is a variable subsystem of a cultural landscape closely linked to a settlement structure that sensitively responds to changes in the social and economic situation and is a suitable indicator of the development of human society, the settlement system and the inner structure of the settlements. In the urban environment of post-socialist countries under the influence of globalization the retail network belongs to the most dynamic elements which are very variable in space. A substantial part was processed using statistical-mathematical methods results of which were necessary for the calculation of key demographic, retail – area parameter (m²/1000 inhabitants). Data based and results were processed in Microsoft Excel and map outputs in ArcGIS10.2 software. Our goal is to identify the spatial configuration of these indicators. At the same time, we deal with the processes and specifics of the retail network of the city of Piešťany, which are decisively involved in the modeling of its spatial structure, polycentrism, increase of disparities, commercial suburbanization. The development of the retail network in the city of Piešťany is significantly influenced by the following factors: purchasing power of residents and visitors, globalization impacts of supranational chains´ arrival, availability, synergy effect, development of new forms of selling, and self-government.

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