Örgütlerde Liderliğin Yeni Bileşeni: Sosyal Medya Kullanım Becerisi
The New Component of Leadership in Organizations: The Ability to Use Social Media

Author(s): Aysel Arslan
Subject(s): Media studies, Business Economy / Management, Management and complex organizations, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Leadership; organizations; Social Media use;
Summary/Abstract: With the developments emerging in today's organizational life, the behaviors expected from leaders are gradually increasing. Leaders use ways and methods appropriate to the requirements of the age to achieve organizational goals. The use of social networks, one of the most well-known of these, provides benefits to organizational activities within the framework of the recognition of the organization, the recognition of its products and public relations activities. The efforts to be recognized, known or noticed using traditional methods will reach millions of people easily and quickly through social networks. In this context, it is important that leaders who provide motivation in line with organizational goals can actively manage the use of social networks both for organizational purposes and in order to receive feedback from customers. In this study, it is planned to present a different perspective on leadership characteristics by focusing on the ability of leaders to use social media.

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