Yönetim, Organizasyon ve Strateji Üzerine Araştırmalar
Studies on Management, Organization, and Strategy
Contributor(s): Mehmet Seyhan (Editor)
Subject(s): Supranational / Global Economy, Business Economy / Management, International relations/trade, Individual Psychology, Personality Psychology, Organizational Psychology, Behaviorism, Management and complex organizations, Economic development, Financial Markets, Accounting - Business Administration, Marketing / Advertising, Human Resources in Economy, ICT Information and Communications Technologies, Business Ethics, Socio-Economic Research, Transport / Logistics
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Management; Organization; Strategy;
Summary/Abstract: "Studies on Management, Organization, and Strategy" is an academic book that provides a comprehensive analysis of contemporary management theories, organizational structures, and strategic planning practices. The book draws on insights from a variety of disciplines, including management, psychology, sociology, economics, and information technology, to explore the key challenges facing businesses in today's globalized and rapidly evolving market. With contributions from leading academics in their fields, this book offers readers new perspectives on the dynamic interplay between management, organization and strategy and its impact on organizational performance and sustainability. "Studies on Management, Organization, and Strategy" aims to contribute to the field of Management and Organization by providing a comprehensive overview of the latest paradigms and managerial considerations. We hope it will serve as a valuable resource for anyone interested in understanding the complexity of the art of management, their understanding of the complex issues that shape modern business practices and strategies, and their impact on businesses.
- E-ISBN-13: 978-975-447-582-1
- Page Count: 368
- Publication Year: 2023
- Language: Turkish, English
Kadim Paradoksla Yüzleşme: Teknolojide Kadın
Kadim Paradoksla Yüzleşme: Teknolojide Kadın
(Confronting the Ancient Paradox: Women in Technology)
- Author(s):Emine Şener
- Language:Turkish
- Subject(s):Gender Studies, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:1-33
- No. of Pages:33
- Keywords:Women in tech; technology; gender and technology sector;
- Summary/Abstract:In this chapter, the presence of women and the absence in the technology sector have been discussed and explained in different dimensions. As with all other problems related to women, this situation, which can basically be described as a gender problem, has trapped women/femininity in a paradox for centuries. And this paradox is a reality that women have been trying to overcome alone for centuries. In this section, the phenomenon of technology is defined by associating it with science and explaining why it is perceived as a masculine field. Then, the approaches deciphering the relationship between technology and gender phenomena have discussed. An attempt has been made to summarize feminist technology research, which is considered a sine qua non. The presence of women in the technology sector and the current problems have been elaborated. The main national and international organizations that will increase the presence of women in the technology sector have been tried to be introduced. As a result, “why are there so few women in tech?” the fact that not only women researchers but also industry and policy makers and practitioners should frequently ask and seek answers to this question has one of the main results of this study, and the study has concluded with the hope of leaving a question mark in the minds with the suggestions developed.
Kişiliğin Karanlık Üçlüsü
Kişiliğin Karanlık Üçlüsü
(The Dark Triad of Personality)
- Author(s):Neşe Salik Ata
- Language:Turkish
- Subject(s):Individual Psychology, Personality Psychology, Behaviorism
- Page Range:35-47
- No. of Pages:13
- Keywords:dark and bright side of personality; dark triad; behavior;
- Summary/Abstract:When the studies on personality are examined, it is seen that most of them are examined with the bright side of personality. However, in 2002, after Paulhus and Williams used the concept of dark personality traits (Paulhus and Williams, 2002: 557) to describe the malevolent side of human nature, scientists began to investigate the dark side of personality. When the literature is examined, it is seen that narcissism, machiavellianism and psychopathy are called the "dark triad". Dark triad personality traits seem to be effective on individual behavior. This effect is negative in terms of individual, organizational and social aspects. Necessary strategies must be developed to prevent or reduce this negative effect. From this point of view, it is seen that the concept of "dark triad" has attracted attention in the literature and various studies have been done. The three personality traits, narcissism, machiavellianism and psychopathy, which are discussed under the title of the Dark Triad, are defined within the framework of previous studies, and studies in the field are summarized in terms of their similarities and differences.
Örgütlerde Duygusal Emek
Örgütlerde Duygusal Emek
(Emotional Labor in Organizations)
- Author(s):Yasemin Aslan
- Language:Turkish
- Subject(s):Organizational Psychology, Behaviorism, Human Resources in Economy
- Page Range:49-69
- No. of Pages:21
- Keywords:Organizations; emotional labor; labor behavior; burnout; alienation;
- Summary/Abstract:The human being is highly qualified, with the ability to think and speak, and has free will. The most important features that distinguish humans from other living things are their mental power and emotions. With the increasing importance of information in the competitive business world, the importance given to people and human emotions has increased. Emotions are subjective and abstract expressions that are not uniform, complex, multifaceted, or the same from person to person. In emotional labor, the individual makes different emotional displays to the external environment by masking her own true feelings. The focus of these behaviors is on how individuals display the behaviors expected of them in their working lives and how they adapt to these behaviors. If emotional labor behaviors are felt deeply and sincerely, they increase individual performance and self-efficacy. It is stated that this provides a great advantage in terms of achieving the corporate goals and objectives of the organization and providing financial benefits by increasing customer satisfaction in terms of corporate. However, emotional labor behaviors may cause some undesirable situations for employees, especially in sectors where competition is intense and employee compensation is made in proportion to performance. Employees display their feelings toward the organization in three ways: surface behavior, in-depth behavior, and sincere behavior. It has been seen that the variables that emotional labor is most compared to are stress, job satisfaction, intention to leave, motivation, burnout, alienation, performance, economic benefit, and commitment to the organization. It is important to implement strategies such as determining the causes of emotional labor that lead individuals to superficial behavior in working life, increasing the awareness of employees on this issue, improving emotional labor internal communication and working conditions, paying attention to the balance of justice within the organization, providing social support to employees, and reducing stress factors arising from the working environment.
Yönetimde Paradigma Değişikliğinin Örgütsel Yapılara Etkileri
Yönetimde Paradigma Değişikliğinin Örgütsel Yapılara Etkileri
(The Effects of Management Paradigm Change on Organizatıonal Structures)
- Author(s):Ömer Faruk Diken, Majed M. H. Almatarı, Ahmet DİKEN
- Language:Turkish
- Subject(s):Management and complex organizations
- Page Range:71-83
- No. of Pages:13
- Keywords:Organizational structures; Management Paradigm Change;
- Summary/Abstract:The historical events that are considered to affect the organizations the most; industrial revolution, first and second world war, digitalization and use of information technologies, global epidemic, natural disasters and financial crises. Therefore, newly emerging challenges, crises and opportunities lead to new paradigms or paradigm shifts; It leads to the development of new interpretations and expansions in social and economic life. In this study, the concepts of paradigm and paradigm change are explained, and the effects of paradigm change in management on organizational structures are discussed in a theoretical framework. In addition, the paradigm change affecting organizational structures has been evaluated in the context of classical, neo-classical, modern and post-modern management theories, in relation to the effect of external environmental conditions on the shaping of mechanical-organic organizational structures.
Employee Centered in Organization Technology; Digitization, Artificial Intelligence, and Metaverse Paradigms
Employee Centered in Organization Technology; Digitization, Artificial Intelligence, and Metaverse Paradigms
(Employee Centered in Organization Technology; Digitization, Artificial Intelligence, and Metaverse Paradigms)
- Author(s):İbrahim Durmuş
- Language:English
- Subject(s):Business Economy / Management, Management and complex organizations, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:85-103
- No. of Pages:19
- Keywords:Metaverse; organizational activities; digitization; AI; Employees in Organizations; Employee Centered in Organizations;
- Summary/Abstract:In today's business activities, technology has become an integral part of employees. This situation expands the usage areas of digitalization, artificial intelligence, and Metaverse innovations in organizational activities. Especially those who work in technology-intensive business lines can benefit from digital applications, artificial intelligence systems, and Metaverse data repositories (or information repositories). Rapid and different changes in technology have made it necessary to investigate the concepts of digitalization, artificial intelligence, and Metaverse for organizations. In this respect, these concepts, which are thought to be very valuable for many organizations in the research, were examined especially in terms of management and employees. The research is aimed to contribute to those who want to work on the subject. In general, technological changes occur as a result of human activity. This situation necessitates the consideration of an employee-centered approach to technological changes in organizations. With the use of Metaverse in organizations, the work activities of the employees can be made educational and joyful. For this, new technologies for both artificial intelligence and digitalization are needed.
Örgütsel Politika ve Politik Davranışlara Yönelik Bir Bakış Açısı
Örgütsel Politika ve Politik Davranışlara Yönelik Bir Bakış Açısı
(A Perspective upon Organizational Politics and Political Behaviours)
- Author(s):Özge Mehtap
- Language:Turkish
- Subject(s):Political behavior, Management and complex organizations
- Page Range:105-135
- No. of Pages:31
- Keywords:Organizational politics; political behavior; power; influence;
- Summary/Abstract:Although organizational politics is an inevitable and natural phenomenon of organizational life, this issue is not given due importance in organizational studies. Most of the existing studies, on the other hand, approach the organizational politics from a narrow and negative perspective. Politics as a phenomenon contains dilemmas, confusion and different views. Since politics generally has negative connotations as a concept, studies on organizational politics have mostly been discussed in terms of its effect on negative performance indicators, but according to the way it is implemented, politics can actually produce positive or negative results. The important point here is to focus on how it can be implemented to the benefit of the organization, based on the fact that politics is not a negative concept at its core. Increasing the studies in this field in the literature is important in terms of reducing this confusion in the future and at the same time enriching organizational politics literature.
Yöneticilerin Korkulu Rüyası: Sessiz İstifa
Yöneticilerin Korkulu Rüyası: Sessiz İstifa
(The Manager's Fear:Quite Quitting)
- Author(s):Mustafa Atsan
- Language:Turkish
- Subject(s):Individual Psychology, Personality Psychology, Psychology of Self, Behaviorism, Human Resources in Economy, Socio-Economic Research
- Page Range:137-145
- No. of Pages:9
- Keywords:quitting; working order; burnout; stress; wage disbalance; COVID-19; behavior;
- Summary/Abstract:The negative effects of the pandemic that shook the whole world are seen in working life as well as in every field. The changing working order of the employees, staying away from social life, and the chaos in working hours have increased the stress and burnout. In this context, we see these situations among the reasons for the concept of quite quitting, which we discussed in this study. Since there has not been much work on the concept of quite quitting, which has emerged with a new trend, limited studies are evaluated in this study, and the problems experienced by employees in business life are mentioned. The findings of the studies carried out prove this situation. In this study, which is tried to be explained conceptually, it is seen that the problems of individuals who experience the feeling of quite quitting are burnout, stress level, career barriers, wage problems, lack of value, etc.
Dijital Liderlik
Dijital Liderlik
(Digital Leadership)
- Author(s):Gülşah Gençer Çelik, Erkan Taşkiran
- Language:Turkish
- Subject(s):Personality Psychology, Behaviorism, Management and complex organizations, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:147-167
- No. of Pages:21
- Keywords:digital leadership; organization; managers; adaptability;
- Summary/Abstract:Change is on its way and is coming fastly. It is the responsibility of today's leaders to be able to see and manage such a change and use it for sustainable success. While the pressures on the necessity of change and transformation are increasing on today's organizations, the main task of leaders in such environments is to develop the individual skills, competencies and methods necessary to maintain the competitive advantage of their organizations. In this context, change and transformation are inevitable in order to break the traditional industry rules, to have a strong presence in new markets, and to turn to new products and services with an innovative approach. Digital leadership is of great importance for this process effectiveness. Digital leadership can be defined as creating an innovative vision by using technology effectively in managerial processes to create a sustainable culture of change in the organization. The main goal of digital leaders can be stated as realizing digital transformation and enabling businesses to maximize their potential in the digital environment. In order to achieve this goal, digital leaders need to adopt a collaborative and agile approach as well as digital literacy and an innovative vision.
İş Yaşamında Minnettarlık (Şükran) Duygusu
İş Yaşamında Minnettarlık (Şükran) Duygusu
(Gratitude in Work Life)
- Author(s):Mehmet Yildirim
- Language:Turkish
- Subject(s):Individual Psychology, Psychology of Self, Organizational Psychology, Behaviorism, Human Resources in Economy
- Page Range:169-183
- No. of Pages:15
- Keywords:work life; human behavior; gratitude; organizational work life; emotions; attitude;
- Summary/Abstract:The purpose of this chapter of the book is to explain the concept of emotion and the structures of emotions, which shape human behavior and thought. The importance of emotions in organizational life is discussed, along with how possible results can affect emotions. Afterwards, gratitude, which is a relatively new research topic in organizational behavior, is explained together with its antecedents and possible consequences. In order to enable organizations to achieve their goals more easily, it is important to promote such a feeling in organizational life. For this reason, this section also discusses gratitude programs, through which organizations can foster a sense of gratitude from a human resources perspective.
A Review of Organizational Research on Employees’ Causal Attributions and Their Outcomes
A Review of Organizational Research on Employees’ Causal Attributions and Their Outcomes
(A Review of Organizational Research on Employees’ Causal Attributions and Their Outcomes)
- Author(s):İdil Alp, Eda Aksoy
- Language:English
- Subject(s):Organizational Psychology, Behaviorism, Management and complex organizations, Human Resources in Economy
- Page Range:185-202
- No. of Pages:18
- Keywords:Employees’ Causal Attributions; Attribution Styles; Emotional Intelligence; Aggression and Counterproductive Work Behavior;
- Summary/Abstract:Individuals form attributions to make a better sense of the causes of particular events. This process of assigning causality has been subject to research by the virtue of the attribution theory. Even though attribution theory appears to be generalizable and applicable to many contexts, its implications for organizational research have remained understudied. The purpose of this review is to provide an understanding of the way employees form attributions about their organizations as a whole. To clarify the application of attribution theory in an organizational context, specific elements that constitute organizations are taken into consideration. Integrating these organizational elements and their attributional implications is aimed to ensure a comprehensive insight into organizations from an attributional standpoint. In addition to providing an integrative approach concerning the current literature on organizational attributions, this review contributes to the literature by combining organizational elements in consideration of their attributional outcomes.
Etiğin Kurumsallaşmasında Paternalist Liderlik Anlayışının Değerlendirilmesi
Etiğin Kurumsallaşmasında Paternalist Liderlik Anlayışının Değerlendirilmesi
(The Evaluation of the Paternalist Leadership Approach in the Institutionalization of Ethics)
- Author(s):Rıza Feridun Elgün, Uğur Keskin
- Language:Turkish
- Subject(s):Health and medicine and law, Business Ethics
- Page Range:203-229
- No. of Pages:27
- Keywords:Paternalist Leadership Approach; institutionalization of ethics; pharmaceutical industry;
- Summary/Abstract:The aim of this work is to reveal the effect of paternalistic leadership on the institutionalization of ethics. Within the scope of this purpose, a field study was conducted in the Turkish pharmaceutical industry. It is anticipated that the research will guide practitioners by revealing the effects of leadership style on the institutionalization of ethics. In the work, the concept of institutionalization of ethics is explained and the direct and indirect forms of institutionalization in relation to the institutionalization of ethics in organizations are discussed. Based on the data obtained from the studies on the institutionalization of ethics, a research was conducted to determine the effect of leadership styles on the institutionalization of ethics. First of all, the pharmaceutical industry in which the research was conducted was introduced, and then the data obtained from the pilot research and field research were presented by giving place to the purpose, method, model and hypotheses of the research. The work is completed with conclusions and recommendations that are expected to make meaningful contributions to the sector.
Küresel Kariyer Yaklaşımında Kültür Farklılıklarına Tolerans
Küresel Kariyer Yaklaşımında Kültür Farklılıklarına Tolerans
(Tolerance to Cultural Differences in Global Career Approach)
- Author(s):Ercan Yüksekyıldız
- Language:Turkish
- Subject(s):Higher Education , Sociology of Culture, Socio-Economic Research
- Page Range:231-244
- No. of Pages:14
- Keywords:cultural differences; career planning;
- Summary/Abstract:Many of us decorate the dreams of most of us, such as climbing Everest, rafting on the Zambezi River, going to ski in Palandöken, safari in Africa and having a sports car. How many of us have economic opportunities to realize our dreams? Many of us try to make career planning in order to make our dreams come true, but few of these plans develop in the direction we want. However, our persistence to follow our personal vision and the courage to depend on the goals we set will help us reach their relatives, even if not exactly the point we dream of. For this reason, our career planning should be shaped before university education. The fact that the pre -university education system in our country does not help and does not take into account our career plans constitutes the biggest obstacle in this way, but puts the realities of what kind of career we can do after our university education. For this reason, the question “I wonder where should I start” occupies us for a long time.
İmalat Sektöründeki Firmalar İçin Bir Uluslararası Stratejiler Modeli Önerisi
İmalat Sektöründeki Firmalar İçin Bir Uluslararası Stratejiler Modeli Önerisi
(Proposal of A Model of International Strategies for Companies in the Manufacturing Industry)
- Author(s):Nigar Çağla Mutlucan
- Language:Turkish
- Subject(s):Business Economy / Management, International relations/trade, Financial Markets, Accounting - Business Administration
- Page Range:245-268
- No. of Pages:24
- Keywords:Manufacturing Industry; simple export; complex export; multidomestic strategy; global strategies;
- Summary/Abstract:Companies try to stay competitive by taking internationalization steps in today's global business environment. Companies that prefer the internationalization path can use the competitive advantages arising from the factors in their own countries. In addition, they can decide to position their activities in their value chains in a country or region where they can carry out their activities most effectively and efficiently by using international value networks. There are four strategies that they will implement in line with the decision they have taken; these are simple export, complex export, multidomestic strategy, or global strategies. Several important factors affect the strategies companies implement in entering foreign markets: the previous experience of companies in international markets, the uncertainty they perceive, and, therefore, the risk ratio. At the same time, as a result of their increasing experience, the risk perceptions of companies decrease, and their control ratios increase in their operations abroad. As a result of examining the factors found in the literature, a model of four independent variables that affect the choice of international strategies of manufacturing companies has been created. In this model, Porter's (1986) strategies, adapted by Johnson et al. (2008), are used, but different variables are chosen. These variables are market uncertainty, the firm's experience level, cooperation rate indicating the rate of doing business with foreign partners, and market dissimilarity. Finally, the proposed model was evaluated, the limitations of the model were stated, and opinions were shared about how internationalization would evolve and how companies would be affected.
Krizi Fırsata Çevirmek
Krizi Fırsata Çevirmek
(Turning the Crisis into an Opportunity)
- Author(s):Feride Bal
- Language:Turkish
- Subject(s):Business Economy / Management, Management and complex organizations
- Page Range:269-298
- No. of Pages:30
- Keywords:crisis; effects of the crisis; organizational change;
- Summary/Abstract:The concept of crisis is defined as “unstable conditions involving sudden or decisive changes, such as in political, social or economic events” (Brockner & James, 2008). According to another definition, crisis; It emerges as a situation that threatens the primary goals of the organization, that time is scarce to prevent the crisis, that surprises decision makers when it occurs, and therefore creates a very strong stress (Hermann, 1972). Crisis; It is also defined as a state of tension that cannot be noticed before, that requires organizations to intervene quickly, that threatens the current values, goals and assumptions of the organization by disabling and inadequate the prevention and adaptation mechanisms (Tağraf & Arslan, 2003). The effects of the crisis can be encountered in ways that extend to individual (a serious illness, failure, etc.), organizational (economic crises, etc.) and social (corruption, epidemics, etc.) dimensions. Despite all these negativities, if crises are handled appropriately, they can make the organization or its components better than before (Brockner & James, 2008). Crisis; It is also used as a combination of two sentences that complement each other, albeit in the form of "a transformation that results in destruction" or "transition to an advanced, advanced stage". Baltas, 2004). Well; A well-managed crisis (for example, a crisis in which managers perceive the opportunity provided) will bring about positive organizational change (Brockner & James, 2008). The way to manage the crisis well depends on how we position ourselves in the face of the crisis and how long we can stand, our efficiency in understanding the crisis, making decisions and practices (Baltaş, 2004).
Örgütlerde Liderliğin Yeni Bileşeni: Sosyal Medya Kullanım Becerisi
Örgütlerde Liderliğin Yeni Bileşeni: Sosyal Medya Kullanım Becerisi
(The New Component of Leadership in Organizations: The Ability to Use Social Media)
- Author(s):Aysel Arslan
- Language:Turkish
- Subject(s):Media studies, Business Economy / Management, Management and complex organizations, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:299-310
- No. of Pages:12
- Keywords:Leadership; organizations; Social Media use;
- Summary/Abstract:With the developments emerging in today's organizational life, the behaviors expected from leaders are gradually increasing. Leaders use ways and methods appropriate to the requirements of the age to achieve organizational goals. The use of social networks, one of the most well-known of these, provides benefits to organizational activities within the framework of the recognition of the organization, the recognition of its products and public relations activities. The efforts to be recognized, known or noticed using traditional methods will reach millions of people easily and quickly through social networks. In this context, it is important that leaders who provide motivation in line with organizational goals can actively manage the use of social networks both for organizational purposes and in order to receive feedback from customers. In this study, it is planned to present a different perspective on leadership characteristics by focusing on the ability of leaders to use social media.
Talent Marketing
Talent Marketing
(Talent Marketing)
- Author(s):Ramazan Özkan Yıldız
- Language:English
- Subject(s):Business Economy / Management, Management and complex organizations, Marketing / Advertising, Human Resources in Economy
- Page Range:311-321
- No. of Pages:11
- Keywords:Talent marketing; Employer Branding; Employee Value Proposition; Recruitment Marketing;
- Summary/Abstract:Talent marketing is a strategic approach used by organizations to attract and retain top talent. This approach involves the use of various marketing techniques and channels to communicate the employer brand, job opportunities, and employee value proposition to potential candidates. Talent marketing is an essential component of an organization's overall talent management strategy as it helps to enhance the organization's reputation and competitiveness in the job market. The success of talent marketing relies on a deep understanding of the target audience, effective communication, and the creation of a compelling employer brand that resonates with potential candidates. With the growing competition for talent in today's job market, organizations must invest in talent marketing to attract and retain the best talent and stay ahead of the competition.
Makroekonomik Dengelerdeki Değişim ve Havayolu Şirketlerinin Stratejisi Türk Hava Yolları (THY) Örneği
Makroekonomik Dengelerdeki Değişim ve Havayolu Şirketlerinin Stratejisi Türk Hava Yolları (THY) Örneği
(Changes in Macroeconomic Balances and the Strategy of Airline Companies Turkish Airlines (THY) Example)
- Author(s):Hasan Alpago
- Language:Turkish
- Subject(s):Supranational / Global Economy, Business Economy / Management, Accounting - Business Administration, Marketing / Advertising, Transport / Logistics
- Page Range:323-340
- No. of Pages:18
- Keywords:Turkish Airlines; branding; business strategies;
- Summary/Abstract:From a macroeconomic point of view, inputs such as capital, labor and land are at the forefront of the elements that make up any organization. Apart from these, the entrepreneurial spirit stands out as an important motivation. On the other hand, in the globalizing world, branding and commercial partnership are important for the competitiveness and sustainability of companies. This situation becomes increasingly important in terms of macroeconomic crises and competition. In this respect, the global dimension and success of brands necessitate brand mergers and alliances. In this context, brand management gains a corporate and global dimension. In addition, in the globalizing world, especially in developed and industrialized countries, brands tend to acquire the "super brand" feature by merging or forming alliances. An example of this is the merger of brands such as Facebook, Instagram, Messenger, WhatsApp, Oculus VR under the "Meta" brand in the social media field. In the aviation sector, on the other hand, the tendency to establish a "brand alliance" such as a "star alliance" gains importance instead of combining brands under the same company.
Lojistik İşletmelerinde Bilgi İletişim Teknolojilerine Olan Yatırımların Önemi
Lojistik İşletmelerinde Bilgi İletişim Teknolojilerine Olan Yatırımların Önemi
(The Importance of Investments in Information Communication Technologies in Logistics Enterprises)
- Author(s):Hüseyin Balcı, Ömer Emirkadı
- Language:Turkish
- Subject(s):Business Economy / Management, ICT Information and Communications Technologies, Transport / Logistics
- Page Range:341-358
- No. of Pages:18
- Keywords:Logistic enterprises; ICT systems; gaining competetive advantage;
- Summary/Abstract:In recent years, the changes in the logistics sector have accelerated and competition has moved to international arena. The concept of customer oriented strategy development has become the main factor in the logistics sector as a result of development of supply demand balance in favor of supply, just as in every sector. Today, the logistics sector has a young and dynamic structure with little spatial affiliation to service production. The most important strategic investment on the information and communication technologies ensures that costs are constantly considered, that there is no business flow complexity, that communications take place instantaneously and that, as a result, rapid decision making and customer and employee satisfaction are at the highest level in terms of providing logistics services. Put in a simplistic expression, the logistics companies need to compete against competitors and become successful in the sector they are. The most important mistakes made while trying to realize the target are to take a persistent attitude on maintaining the traditional management approach, to be closed to the improvements and the innovations, to take the example of the best company in the sector, and to create certain processes by using conventional expressions of mission and vision. At the same time, this situation prevents the enterprises or companies from determining his / her own internal dynamics in determining their targets and the strategies appropriate for their structure. On the contrary, logistics enterprises will be able to increase their competitiveness levels by creating a radical strategic management thought that is primarily the focus of restructuring on issues such as process management open to the innovations and changes, lean manufacturing and total quality management. A qualitative study was conducted with this study and the obtained data were evaluated by means of descriptive data analysis. In this study, the problems usually encountered by the companies operating in the logistics sector are discussed, the importance of creating a strategy against these problems is emphasized and the benefits of investments on the information and communication technologies in creating a strategy in establishing competitive advantage against their competitors are evaluted.
