ДИГИТАЛНАТА ТРАНСФОРМАЦИЯ КАТО СТРАТЕГИЯ ЗА ПОВИШВАНЕ КОНКУРЕНТОСПОСОБНОСТТА НА ИНДУСТРИАЛНИТЕ ПРЕДПРИЯТИЯ
DIGITAL TRANSFORMATION AS A STRATEGY TO INCREASE THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES

Author(s): Delyan Lazarov
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: Digital transformation; Strategy; Competitive advantage; Business transformation
Summary/Abstract: This report examines the impact of the rapid digitization of business and society as a whole on the formation of new conditions for the functioning of the industry. Based on the literature review, the report assesses the need to turn digital transformation into a strategy for increasing the competitiveness of industrial enterprises. A concretely substantiated proposal for a strategy of industrial enterprises for using digital technologies to create new business models, new business processes, new functions and operations, in order to ensure staying in business and create a competitive advantage, is presented.

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