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INTERNATIONAL SCIENTIFIC CONFERENCE "DIGITAL TRANSFORMATION, MEDIA AND INCLUSION" Cover Image

МЕЖДУНАРОДНА НАУЧНА КОНФЕРЕНЦИЯ "ДИГИТАЛНИ ТРАНСФОРМАЦИИ, МЕДИИ И ОБЩЕСТВЕНО ВКЛЮЧВАНЕ"
INTERNATIONAL SCIENTIFIC CONFERENCE "DIGITAL TRANSFORMATION, MEDIA AND INCLUSION"

Contributor(s): Petko Chobanov (Editor), Galya Hristozova (Editor), Milen Baltov (Editor), Evelina Dineva (Editor), Yulia Yorgova (Editor), Mariya Neykova (Editor), Radostin Dolchinkov (Editor), Mariya Aleksieva (Editor), Yonka Baltadzhieva (Editor), Maria Neikova (Editor), Svetla Margaritova-Vuchkova (Editor), Kamen Seymenliyski (Editor)
Subject(s): Politics / Political Sciences, Social Sciences, Economy, Law, Constitution, Jurisprudence, History of Law, International Law, Law on Economics, Public Finances, Human Resources in Economy, Socio-Economic Research, EU-Legislation, Labour and Social Security Law
Published by: Бургаски свободен университет
Keywords: innovation; pandemic; psychology; pedagogy; digitalization; investment; circular economy; regulation;
Summary/Abstract: The focus of International Scientific Conference “Digital Transformation, Media and Inclusion”, organized by Burgas Free University, is the economic, regulatory, technological and societal aspects of the arising innovations resulting from the digital transformation.

  • Print-ISBN-13: 978-619-7126-92-1
  • Page Count: 536
  • Publication Year: 2020
  • Language: English, Bulgarian, Russian
THE DIGITAL PUSH TO THE REGIONAL SMART SPECIALISATION IN THE QUADRUPLE-HELIX FRAMES

THE DIGITAL PUSH TO THE REGIONAL SMART SPECIALISATION IN THE QUADRUPLE-HELIX FRAMES
(THE DIGITAL PUSH TO THE REGIONAL SMART SPECIALISATION IN THE QUADRUPLE-HELIX FRAMES)

  • Author(s):Milen Baltov
  • Language:English
  • Subject(s):Economy, Business Economy / Management, Energy and Environmental Studies, Socio-Economic Research
  • Page Range:11-16
  • No. of Pages:6
  • Keywords:Entrepreneurial types; the Global Entrepreneurship Monitoring; Employment generation drives; promoting pro-employment entrepreneurs.
  • Summary/Abstract:Contemporary digital technologies lead to globalization, help solve environmental problems, necessitate the emergence of new business models and create conditions for significant regional differences in the living standards of the population. A need arises to devise strategies for achieving a balanced and sustainable economic and social development of regions and for overcoming the existing intra-regional and inter- regional disparities. In line, the Quadruple Helix Model of innovation recognizes four major actors in the innovation system: science, policy, industry, and society. In keeping with this model, more and more governments are prioritizing greater public involvement in innovation processes. The design, building and functioning of smart regions provides the opportunity to come up with effective solutions for optimal utilization and saving of energy, reduction of the consumption of non-renewable resources, control of environmental waste, ensuring sustainable development, optimization of the efficiency of urban systems, that leads to increasing the quality of life of the populations.
ЗНАЧЕНИЕ И РОЛЬ ДУХОВНО-НРАВСТВЕННОГО ПОТЕНЦИАЛА ЧЕЛОВЕКА В ПРОЦЕССЕ РАЦИОНАЛЬНОГО ВЫБОРА

ЗНАЧЕНИЕ И РОЛЬ ДУХОВНО-НРАВСТВЕННОГО ПОТЕНЦИАЛА ЧЕЛОВЕКА В ПРОЦЕССЕ РАЦИОНАЛЬНОГО ВЫБОРА
(IMPORTANCE AND ROLE OF THE HUMAN SPIRITUAL AND MORAL POTENTIAL WHEN MAKING RATIONAL CHOICE)

  • Author(s):V Grigoriev
  • Language:Russian
  • Subject(s):Social Sciences, Psychology, Individual Psychology, Psychology of Self
  • Page Range:17-23
  • No. of Pages:7
  • Keywords:INDUSTRY 4.; UN SDGs; human potential; consciousness; Mind; will
  • Summary/Abstract:The correlation, mutual influence and interdependence of the most important elements of human potential and the HIGHER SPIRITUAL beginning of a person are considered. The value and role of human potential in achieving the UN sustainable development goals. The potential of Human and the prospects for its use in mastering the achievements of INDUSTRY 4.0.
ДИСТАНЦИОННОТО ОБУЧЕНИЕ – ПРЕДИМСТВА ПО ВРЕМЕ НА ПАНДЕМИЯ

ДИСТАНЦИОННОТО ОБУЧЕНИЕ – ПРЕДИМСТВА ПО ВРЕМЕ НА ПАНДЕМИЯ
(DISTANCE LEARNING - BENEFITS DURING A PANDEMIC)

  • Author(s):Irena Emilova
  • Language:Bulgarian
  • Subject(s):Social Sciences, Education, Distance learning / e-learning
  • Page Range:24-28
  • No. of Pages:5
  • Keywords:learning; distance learning; dynamic changes; pandemic.
  • Summary/Abstract:The need for distance learning has been imperatively imposed by the dynamic changes in all fields of activity in recent years. This fact is reflected in national reform programs and the numerous initiatives taken to develop cooperation between research organizations and business. Bringing the world to the raging pandemic has emerged requires a new reading and rethinking of distance learning opportunities.
ТРУДЪТ ПРЕЗ ХХI ВЕК. НОВИ УМЕНИЯ И НОВИ ФОРМИ НА ЗАЕТОСТ

ТРУДЪТ ПРЕЗ ХХI ВЕК. НОВИ УМЕНИЯ И НОВИ ФОРМИ НА ЗАЕТОСТ
(LABOR IN THE 21ST CENTURY. NEW SKILLS AND NEW FORMS OF EMPLOYMENT)

  • Author(s):Evgeniya Vasileva
  • Language:Bulgarian
  • Subject(s):History, Economy, Economic history, Socio-Economic Research
  • Page Range:29-36
  • No. of Pages:8
  • Keywords:(un)employment; labor productivity; human capital; skills; occupational choice; technological change
  • Summary/Abstract:Beyond direct job creation in an algorithm and technology economy, it is important whether automation leads to new types of jobs and how the labor and working conditions change. The processes of aging and the disappearance of professions are recognizable, but there is no unambiguous evidence what the new professions will be in their place. It’s all a matter of imagination without a clear concept yet. New forms of employment, which are already part of the labor market, are neither new professions nor new skills, but through their analysis, certain opportunities and risks can be outlined. The purpose of the report is namely to analyze the strengths and weaknesses of emerging new forms of employment in the digital economy and algorithms. First, the potential for automating through algorithms of each work activity will be analyzed and the potential effects on work, society, and personality from doing so. Second, trends in the emergence of new professions, new job skills and related education will be presented. Third, several new forms of employment will be analyzed in comparative terms – employee sharing, job sharing, casual work, crowd employment and portfolio work. Finally, some conclusions will be outlined as to what the opportunities and challenges of the 21st century's work are.
ВЛИЯНИЯ НА ИКОНОМИКАТА НА СПОДЕЛЯНЕ ВЪРХУ ИНДУСТРИЯТА НА СЪБИТИЯТА: В КОНТЕКСТА НА СПОДЕЛЕНИТЕ РАБОТНИ ПРОСТРАНСТВА

ВЛИЯНИЯ НА ИКОНОМИКАТА НА СПОДЕЛЯНЕ ВЪРХУ ИНДУСТРИЯТА НА СЪБИТИЯТА: В КОНТЕКСТА НА СПОДЕЛЕНИТЕ РАБОТНИ ПРОСТРАНСТВА
(THE IMPACT OF SHARING ECONOMY ON EVENT INDUSTRY: THE CASE OF CO-WORKING SPACES)

  • Author(s):Stela Baltova, Alexandra Yolova
  • Language:Bulgarian
  • Subject(s):History, Economy, Economic history, Socio-Economic Research
  • Page Range:37-44
  • No. of Pages:8
  • Keywords:sharing economy; co-working space; event industry; impacts.
  • Summary/Abstract:The aim of the paper is to discuss critically the soaring development of co- working spaces and their impact on the event industry. The paper starts from a short summary of the expansion of the sharing economy the last decade. Then we examine the co- working spaces as an emerging model of traditional services offered and we identified the different kind of events organized in co-working spaces and the impact of the ecosystem on the established partnerships. Finally we give our reflections for future research.
СТРАТЕГИЧЕСКИ РЕШЕНИЯ ЗА ОБУЧЕНИЕ НА ПЕРСОНАЛА В УСЛОВИЯ НА ИЗВЪНРЕДНИ И КРИЗИСНИ СИТУАЦИИ

СТРАТЕГИЧЕСКИ РЕШЕНИЯ ЗА ОБУЧЕНИЕ НА ПЕРСОНАЛА В УСЛОВИЯ НА ИЗВЪНРЕДНИ И КРИЗИСНИ СИТУАЦИИ
(STRATEGIC SOLUTIONS FOR TRAINING STAFF IN EMERGENCY AND CRISIS SITUATIONS)

  • Author(s):Milen Emilov Dinkov
  • Language:Bulgarian
  • Subject(s):Economy, Human Resources in Economy
  • Page Range:45-51
  • No. of Pages:7
  • Keywords:training; staff; emergency; crisis; mobile training
  • Summary/Abstract:All work activities, regardless of their field of activity, are subject to continuous change. This objectively necessitates the need for advanced training, the acquisition of new knowledge and skills. Unfortunately, there are also unforeseen crisis situations that are not under the control of the organization, requiring strategic decisions regarding staff training. This is the moment when the pandemic situation has conquered the world today and the state of emergency in Bulgaria. It should be remembered that investing in staff training, under the conditions thus created, is a long-term investment not only for him but also for the society itself, even the whole economy, so it should not stop.
ДИГИТАЛЕН КОМУНИКАЦИОНЕН ХОРИЗОНТ НА СЪБИТИЯТА: ПРЕДЕЛНИ ТОЧКИ НА ДИГИТАЛНАТА КОМУНИКАЦИЯ ЧЕРТАНИ ОТ ПЕРСОНАЛИЗИРАНОТО ДИГИТАЛНО СЪДЪРЖАНИЕ

ДИГИТАЛЕН КОМУНИКАЦИОНЕН ХОРИЗОНТ НА СЪБИТИЯТА: ПРЕДЕЛНИ ТОЧКИ НА ДИГИТАЛНАТА КОМУНИКАЦИЯ ЧЕРТАНИ ОТ ПЕРСОНАЛИЗИРАНОТО ДИГИТАЛНО СЪДЪРЖАНИЕ
(DIGITAL COMMUNICATION EVENT HORIZON: BRIEF OVERVIEW OF THE BOUNDARIES OF DIGITAL COMMUNICATION OUTLINED BY THE PERSONALIZED DIGITAL CONTENT)

  • Author(s):Gergana Markova
  • Language:Bulgarian
  • Subject(s):Economy, ICT Information and Communications Technologies, Socio-Economic Research
  • Page Range:52-60
  • No. of Pages:9
  • Keywords:Communication event horizon; Digital communication; Personalization; Customization; MOT; Communication boundaries.
  • Summary/Abstract:Digital communication event horizon is a theoretical result of the complex nature of the communication process and is shaped by communication elements, circumstances, and specifics of the nowadays. The paper sets theoretical approach of the communication event horizon outlined by the effects of the personalized digital content. The proposed approach distinguishes personalization and customization as two separate processes related to tailored communication experience: system-initiated personalization (SIP) и user-initiated customization (UIC). Outlined as a theoretical framework of the personalization and the perception of the reality we will be able to consider new approaches to communication challenges dealing with the effects of social media – to what extent the content presented is tailored by or for the particular user and what is the perception of this reality to this same user, why it is different than other user, how and why some information is reaching us, while we are not able to reach another; how deceptions, fake news, and misinformation can be deployed.
ВЪНШНИ ФАКТОРИ, КОИТО ВЛИЯЯТ ВЪРХУ ПРЕДПРИЕМАЧЕСКИТЕ ДЕЙНОСТИ

ВЪНШНИ ФАКТОРИ, КОИТО ВЛИЯЯТ ВЪРХУ ПРЕДПРИЕМАЧЕСКИТЕ ДЕЙНОСТИ
(EXTERNAL FACTORS INFLUENCE THE ENTREPRENEURSHIP DEVELOPMENT)

  • Author(s):Petya Nikolova
  • Language:Bulgarian
  • Subject(s):Economy, Human Resources in Economy, Socio-Economic Research
  • Page Range:61-70
  • No. of Pages:10
  • Keywords:human factor; human resource management; entrepreneurship; PESTEL
  • Summary/Abstract:The paper will discuss groups of factors which have impact on the entrepreneurship activities. These groups are: the PESTEL framework and the Human factor. Analyses will be making on the political, technological, environmental, legal and socio cultural conditions and on the industry’s. The paper will study further the debate on the Human factor and why it is so important for the success of the firms.
ДИГИТАЛИЗАЦИЯ И КВАЛИФИКАЦИОННИ НЕСЪОТВЕТСТВИЯ НА ПАЗАРА НА ТРУДА

ДИГИТАЛИЗАЦИЯ И КВАЛИФИКАЦИОННИ НЕСЪОТВЕТСТВИЯ НА ПАЗАРА НА ТРУДА
(DIGITALIZATION AND QUALIFICATION MISMATCH IN THE LABOR MARKET)

  • Author(s):Mariya Neycheva
  • Language:Bulgarian
  • Subject(s):Economy, ICT Information and Communications Technologies, Socio-Economic Research
  • Page Range:71-78
  • No. of Pages:8
  • Keywords:vertical qualification mismatch; digitalization; technological education
  • Summary/Abstract:This paper focuses on the influence of digitalization on the extent of mismatch between one’s education and requirements for the job one performs. It analyzes the determinants of vertical qualification mismatch while placing an emphasis on the role of technological change. The results of an empirical study on the factors of mismatch including education in the field of information and communication technologies have been discussed as well.
ПАНДЕМИЯТА И ПРЕДИЗВИКАТЕЛСТВАТА ПРЕД ОНЛАЙН ПСИХОЛОГИЧЕСКОТО КОНСУЛТИРАНЕ

ПАНДЕМИЯТА И ПРЕДИЗВИКАТЕЛСТВАТА ПРЕД ОНЛАЙН ПСИХОЛОГИЧЕСКОТО КОНСУЛТИРАНЕ
(THE PANDEMIC AND THE CHALLENGES FOR ONLINE PSYCHOLOGICAL COUNSELING)

  • Author(s):Roumen Bostandjiev
  • Language:Bulgarian
  • Subject(s):Social Sciences, Psychology, Social psychology and group interaction, Psychoanalysis
  • Page Range:81-84
  • No. of Pages:4
  • Keywords:pandemic; phychological counseling
  • Summary/Abstract:The quarantine situation that was created on a global scale in the spring of 2020 posed important questions to the practice of psychotherapy, while at the same time catalyzing the ever wider application in an online format.
ДИФЕРЕНЦИРАНО ПРЕПОДАВАНЕ В ОНЛАЙН СРЕДА

ДИФЕРЕНЦИРАНО ПРЕПОДАВАНЕ В ОНЛАЙН СРЕДА
(DIFFERENTIATED TEACHING IN THE ONLINE ENVIRONMENT)

  • Author(s):Pepa Miteva
  • Language:Bulgarian
  • Subject(s):Social Sciences, Education, Distance learning / e-learning
  • Page Range:85-89
  • No. of Pages:5
  • Keywords:differentiated teaching; online environment; interactivity; time management
  • Summary/Abstract:Differentiated teaching is relevant again after many years of oblivion in education. What stands out here is not so much the practice of working in mixed age classes, but in a digital classroom with students with diverse composition in terms of opportunities and deficits. The article offers a modern view for conducting an integrated lesson - on the one hand with the traditional tools of the textbook and the lesson content, on the other - transferred to the online environment.
ТРАНСФОРМАЦИЯ НА РОЛИТЕ НА ПРОФЕСИОНАЛИСТИТЕ ПРИ КОМУНИКАЦИЯТА В ПОМАГАЩИТЕ ПРОФЕСИИ

ТРАНСФОРМАЦИЯ НА РОЛИТЕ НА ПРОФЕСИОНАЛИСТИТЕ ПРИ КОМУНИКАЦИЯТА В ПОМАГАЩИТЕ ПРОФЕСИИ
(TRANSFORMING THE ROLES OF THE PROFESSIONALS IN THE COMMUNICATION AT ASSISTING PROFESSIONS)

  • Author(s):Silvia Tsvetanska
  • Language:Bulgarian
  • Subject(s):Social Sciences, Communication studies, Theory of Communication
  • Page Range:90-96
  • No. of Pages:7
  • Keywords:professional roles; digital age; communication; pedagogy; social work
  • Summary/Abstract:The article addresses the problem of the impending changes in the roles played by the professionals in assisting professions in a modern society, such as: psychologists, career counselors, social workers and teachers. The changes in the professional roles are clarified in terms of the communication, which is realized between the participants in the process of training and consulting. Professionals are expected to transform their understanding of their involvement in this process: from sources of information previously to become a greater degree change inspirers and designers of learning resources. Some of the factors that cause such a transformation are commented on, such as: the digitalization of the learning and work environment, the rapid introduction of new technologies and the change in the patterns of communication between the representatives of diverse generations.
АДАПТАЦИЯ НА ВЪПРОСНИК ЗА ИЗМЕРВАНЕ ЯСНОТАТА НА АЗ-КОНЦЕПЦИЯТА

АДАПТАЦИЯ НА ВЪПРОСНИК ЗА ИЗМЕРВАНЕ ЯСНОТАТА НА АЗ-КОНЦЕПЦИЯТА
(ADAPTATION OF A QUESTIONNAIRE FOR MEASURING THE SELF-CONCEPT CLARITY)

  • Author(s):Krasimira Mineva
  • Language:Bulgarian
  • Subject(s):Social Sciences, Psychology, Personality Psychology
  • Page Range:97-104
  • No. of Pages:8
  • Keywords:self-concept clarity; self-esteem; adaptation to Bulgarian conditions; factor analysis.
  • Summary/Abstract:The report presents a pilot adaptation of a questionnaire for the self-concept clarity measurement (Self-concept clarity scale, Campbell et al. 1996) for working in Bulgarian conditions. The data received from 222 respondents were processed. The conducted exploratory factor analysis showed the presence of two subscales of the questionnaire, which completely cover the content of the concept of the self-concept clarity. The scale has a very high internal consistency. The proof of its construct validity is the obtained significant positive correlation with the overall self-esteem. Statistical procedures prove the reliability and validity of the adapted scale for the self-concept clarity measuring.
ПСИХОЛОГИЧНАТА СИМУЛАЦИЯ ОНЛАЙН

ПСИХОЛОГИЧНАТА СИМУЛАЦИЯ ОНЛАЙН
(THE PSYCHOLOGICAL SIMULATION ONLINE)

  • Author(s):Roumen Bostandjiev
  • Language:Bulgarian
  • Subject(s):Social Sciences, Education, Psychology, Psychoanalysis, Distance learning / e-learning
  • Page Range:105-109
  • No. of Pages:5
  • Keywords:psychology; simulation; online
  • Summary/Abstract:In recent months, it has become clear that the online psychotherapy format significantly enriches psychotherapy opportunities and makes them possible, regardless of the geographical distances and social isolation that separate the therapist from his clients.
РИСКОВИ ПОВЕДЕНИЯ НА ДИГИТАЛНИТЕ ЮНОШИ

РИСКОВИ ПОВЕДЕНИЯ НА ДИГИТАЛНИТЕ ЮНОШИ
(RISKY BEHAVIORS OF DIGITAL NATIVE ADOLESCENTS)

  • Author(s):Tatyana Kotzeva
  • Language:Bulgarian
  • Subject(s):Social Sciences, Psychology, Sociology, Developmental Psychology, Social development
  • Page Range:110-117
  • No. of Pages:8
  • Keywords:risky behaviors; Bulgarian digital native adolescents; school; family; HBSC study
  • Summary/Abstract:This paper aims to reveal the prevalence of risky health behaviors among today’s generation of Bulgarian adolescents who grow up in a digital environment. Based on the national representative data from the international survey ‘Health Behaviors among School-aged Children’, wave 2017/2018, the prevalence of risky behaviors such as tobacco use, alcohol and drug consumption, early start of sexual activity and bullying perpetration has been revealed. Family, peers and school setting are discussed as the main determinants of adolescents’ risky behaviors. Creating school as a comfortable less stressed environment for prosocial and health-oriented initiatives could by an effective way to coping risky behaviors among the adolescents.
БЕБЕТО И ДИГИТАЛНИТЕ УСРОЙСТВА

БЕБЕТО И ДИГИТАЛНИТЕ УСРОЙСТВА
(THE INFANT AND DIGITAL DEVICES)

  • Author(s):Diana Tsirkova
  • Language:Bulgarian
  • Subject(s):Social Sciences, Psychology, Developmental Psychology
  • Page Range:118-124
  • No. of Pages:7
  • Keywords:Real mother; Nebenmensch; Other; motherese; digital devices; holding; handling
  • Summary/Abstract:How can we think of phenomena such as an infant beginning to speak English in a Bulgarian-speaking family, the quick accustomization to screens and the development of dependency already at the age of six months? The human baby is conservative and in order to become a psychological being from a biological body it needs the gaze, voice and the actions of the Real mother intertwined with her words and desire. The following paper is an attempt at connecting the clinical observations of work with infants and children in a psychoanalytical context to the discussion regarding the benefits and disadvantages of„devices“ for infants.
ФИЗИЧЕСКАТА АКТИВНОСТ ПО ВРЕМЕ НА ДИГИТАЛНИ ТРАНСФОРМАЦИИ

ФИЗИЧЕСКАТА АКТИВНОСТ ПО ВРЕМЕ НА ДИГИТАЛНИ ТРАНСФОРМАЦИИ
(PHYSICAL ACTIVITY DURING DIGITAL TRANSFORMATIONS)

  • Author(s):Zornica Ganeva
  • Language:Bulgarian
  • Subject(s):Social Sciences, Education, Sociology, Sports Studies, Distance learning / e-learning
  • Page Range:125-132
  • No. of Pages:8
  • Keywords:physical education; physical activity; digital technologies; distance learning in the subject „Physical Education and Sports“.
  • Summary/Abstract:At the heart of this report is physical activity during digital transformations and in conditions other than our normal daily lives (pandemic Covid-19). The main questions that are asked in the study are whether there is a need to enter the digital reality in the field of physical education.
СЪТРУДНИЧЕСТВОТО МЕЖДУ УЧИЛИЩЕТО-РОДИТЕЛИТЕ И СЕМЕЙНАТА ОБЩНОСТ – НЕОБХОДИМОСТ И ВЪЗМОЖНОСТИ ЗА РЕАЛИЗАЦИЯ

СЪТРУДНИЧЕСТВОТО МЕЖДУ УЧИЛИЩЕТО-РОДИТЕЛИТЕ И СЕМЕЙНАТА ОБЩНОСТ – НЕОБХОДИМОСТ И ВЪЗМОЖНОСТИ ЗА РЕАЛИЗАЦИЯ
(COOPERATION BETWEEN THE SCHOOL-PARENTS AND THE FAMILY COMMUNITY - NEED AND POSSIBILITIES FOR IMPLEMENTATION)

  • Author(s):Stanka Aleksandrova
  • Language:Bulgarian
  • Subject(s):Social Sciences, Sociology, Family and social welfare, Social Norms / Social Control
  • Page Range:133-140
  • No. of Pages:8
  • Keywords:school; teachers; class community; family; parents; family community; parenting styles; models of cooperation; planning; forms of cooperation with parents.
  • Summary/Abstract:The cooperation of the family and the school is a social necessity for both institutions. In our country, many schools are planning joint activities with the participation of families, taking steps to introduce new forms of interaction, looking for ways to enrich the content of the forms used. The publication presents theoretical aspects of the interactions school - parents and family community.
„ОБЪРНАТ“ МАРКЕТИНГ – СЪЩНОСТ И ПРИЛОЖЕНИЕ В ДЕЙНОСТТА НА БИЗНЕС ОРГАНИЗАЦИИТЕ

„ОБЪРНАТ“ МАРКЕТИНГ – СЪЩНОСТ И ПРИЛОЖЕНИЕ В ДЕЙНОСТТА НА БИЗНЕС ОРГАНИЗАЦИИТЕ
(„REVERSE” MARKETING: MEANING AND IMPLEMENTATION IN THE BUSINESS ORGANIZATIONS’ PRACTICE)

  • Author(s):Lina Anastassova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management, Marketing / Advertising
  • Page Range:143-155
  • No. of Pages:13
  • Keywords:reverse marketing; proactive buyer; content marketing; reverse product development and communications
  • Summary/Abstract:This paper addresses the issue of „reverse” marketing as there are no publications on this topic in the Bulgarian academic and scientific literature. The goal of the paper is to present and comment the opinion of different authors and experts about the meaning of„reverse” marketing and its characteristics. The paper contains a review of various instruments and methods of „reverse” marketing implementation in international context and data of a desk research conducted online on the current situation of the „revers” marketing implementation in the practices of a sample of 90 companies on the Bulgarian market. The last paper’s part is focused on author’s conclusions about the essence of„reverse marketing“ compared to other marketing concepts.
НАСОКИ ЗА НАСЪРЧАВАНЕ НА ИНТЕЛИГЕНТНАТА СПЕЦИАЛИЗАЦИЯ В БЪЛГАРИЯ

НАСОКИ ЗА НАСЪРЧАВАНЕ НА ИНТЕЛИГЕНТНАТА СПЕЦИАЛИЗАЦИЯ В БЪЛГАРИЯ
(TRACKS IN PROMOTING THE SMART SPECIALISATION IN BULGARIA)

  • Author(s):Nikolay Shterev
  • Language:Bulgarian
  • Subject(s):Economy, Human Resources in Economy, Socio-Economic Research
  • Page Range:156-163
  • No. of Pages:8
  • Keywords:Smart specialisation; innovation; regional focus; circular economy.
  • Summary/Abstract:Undoubtedly, one of the main priorities in the development of the economy is the promotion of intelligent specialization in industries in which the country / region has competitive advantages to create added value. However, the choice of such productions and the way for their market imposition should not be spontaneous, but on the basis of an analysis of the positive opportunities and strengths of the business in the region. The smart specialization strategy, in contrast to previous innovation and growth strategies, is based on a bottom-up approach in which stakeholders work together to open new industries as national / local governments assess results. And directs financial mechanisms to support those innovative ideas that are best able to realize national / regional innovation potential. The stakeholders who co-create innovative ideas include not only the traditional Schumpeter entrepreneur, but also individuals (innovators), universities (teachers) and research institutes / laboratories (researchers).
НАВЛИЗАНЕ НА ИНТЕЛИГЕНТНИТЕ СИСТЕМИ ЗА УПРАВЛЕНИЕ НА ГРАДОВЕТЕ И РЕГИОНАЛНОТО РАЗВИТИЕ

НАВЛИЗАНЕ НА ИНТЕЛИГЕНТНИТЕ СИСТЕМИ ЗА УПРАВЛЕНИЕ НА ГРАДОВЕТЕ И РЕГИОНАЛНОТО РАЗВИТИЕ
(INTRODUCTION OF INTELLIGENT MANAGEMENT SYSTEMS OF CITIES AND REGIONAL DEVELOPMENT)

  • Author(s):Kamen Petrov
  • Language:Bulgarian
  • Subject(s):Politics / Political Sciences, Governance, Geopolitics
  • Page Range:164-173
  • No. of Pages:10
  • Keywords:smart region; regional development; governance; territory; system; smart city; space
  • Summary/Abstract:This report is dedicated to intelligent territorial management systems, which are increasingly used in urban governance with the introduction of the term "smart city". In this presentation, we present a new approach to implementing smart governance systems in the form of a smart region. The exhibition examines the possibilities for applying smart approaches to the development of the territory and improving the spatial development of the administrative-territorial units in Bulgaria. An attempt has been made to analyze and compare smart policies in the European area and their implementation in our country. The main trends and opportunities for smart management of the regions in Bulgaria are outlined.
ИНДЕКС ЗА НАВЛИЗАНЕТО НА ЦИФРОВИТЕ ТЕХНОЛОГИИ В ИКОНОМИКАТА И ОБЩЕСТВОТО

ИНДЕКС ЗА НАВЛИЗАНЕТО НА ЦИФРОВИТЕ ТЕХНОЛОГИИ В ИКОНОМИКАТА И ОБЩЕСТВОТО
(INDEX ON THE ENTRANCE OF DIGITAL TECHNOLOGIES IN THE ECONOMY AND SOCIETY)

  • Author(s):Diana Sabotinova
  • Language:Bulgarian
  • Subject(s):Economy, ICT Information and Communications Technologies, Socio-Economic Research
  • Page Range:174-182
  • No. of Pages:9
  • Keywords:Digital Economy and Society Index (DESI)
  • Summary/Abstract:The Digital Economy and Society Index (DESI) is a composite index published every year by the European Commission since 2014, measuring the progress of EU countries towards a digital economy and society. The DESI is composed of five principal policy areas: Connectivity (Fixed broadband, mobile broadband, fast and ultrafast broadband and prices), Human capital (Internet user skills and advanced skills), Use of internet (Citizens' use of internet services and online transactions), Integration of digital technology (Business digitisation and e-commerce) and Digital public services (e- Government and e-health).
THE RELEVANCE OF THE FUNDAMENTAL ETHICS PRINCIPLES FOR PROFESSIONAL ACCOUNTANTS IN THE DIGITAL AGE

THE RELEVANCE OF THE FUNDAMENTAL ETHICS PRINCIPLES FOR PROFESSIONAL ACCOUNTANTS IN THE DIGITAL AGE
(THE RELEVANCE OF THE FUNDAMENTAL ETHICS PRINCIPLES FOR PROFESSIONAL ACCOUNTANTS IN THE DIGITAL AGE)

  • Author(s):Eleonora Petrova Stancheva-Todorova
  • Language:English
  • Subject(s):Economy, Accounting - Business Administration, Socio-Economic Research
  • Page Range:183-190
  • No. of Pages:8
  • Keywords:fundamental ethics principles; professional accountants; relevance; digital age
  • Summary/Abstract:Ethical behavior is a key factor for accountants to win the trust of their stakeholders in the digital age. Many ethical dilemmas are now under consideration and profession is more than concerned about the enhanced risks of ethical compromises. This paper is aiming to discuss the relevance of the fundamental ethics principles for professional accountants in a technology-led digital age. These five principles are: integrity, objectivity, professional competence and due care, confidentiality and professional behavior. Artificial intelligence and big data analytics that are currently changing work environment of the accounting profession are analyzed in this context. Cybersecurity, platform based business models and distributed ledger technology are also considered as ethical challenges in the light of exponentially growing digitalization of economy.
ВРЪЗКА И ЗАВИСИМОСТ МЕЖДУ СИНИЯ РАСТЕЖ И ИНОВАЦИОННАТА АКТИВНОСТ НА ПРЕДПРИЯТИЯТА ОТ ТУРИСТИЧЕСКАТА ИНДУСТРИЯ В РЕГИОН ЮЖНО ЧЕРНОМОРИЕ

ВРЪЗКА И ЗАВИСИМОСТ МЕЖДУ СИНИЯ РАСТЕЖ И ИНОВАЦИОННАТА АКТИВНОСТ НА ПРЕДПРИЯТИЯТА ОТ ТУРИСТИЧЕСКАТА ИНДУСТРИЯ В РЕГИОН ЮЖНО ЧЕРНОМОРИЕ
(RELATIONSHIP AND DEPENDENCE BETWEEN BLUE GROWTH AND THE INNOVATIVE ACTIVITY OF ENTERPRISES FROM THE TOURIST INDUSTRY IN THE SOUTHERN BLACK SEA REGION)

  • Author(s):Valentina Marenova, Zlatina Karadjova
  • Language:Bulgarian
  • Subject(s):Social Sciences, Economy, Sociology, Economic development, Tourism, Socio-Economic Research
  • Page Range:191-199
  • No. of Pages:9
  • Keywords:Southern Black Sea region; tourism industry; innovations; blue growth.
  • Summary/Abstract:„Innovation is an economic phenomenon." According to Schumpeter's economic theory, economic development is due to innovation in a dynamic environment, where old markets are destroyed and replaced by new ones - the so-called creative destruction. The object of the study in this report are enterprises in the tourism sector with a subject of activity in the Southern Black Sea region. Subject of the research - the relation "innovation - blue growth“ in the tourism industry. The main purpose of the study is to conduct a survey to summarize the opportunities for innovation in enterprises applicable in the tourism sector, whether they lead to increased competitiveness, whether companies generate higher profits after the introduction of innovations, whether the number of their employees, what investments they use to realize the innovations. The survey is specialized and therefore the representative sample includes opinions of managers from the highest management level - 67 representatives of the tourism business in the period June 2017 to January 2019. The topic of innovation in tourism will be increasingly developed and will arouse increasing interest, given the dynamic development of the sector and technology.
ИНДУСТРИЯ 4.0 И ОТЧИТАНЕТО НА УСТОЙЧИВОТО РАЗВИТИЕ

ИНДУСТРИЯ 4.0 И ОТЧИТАНЕТО НА УСТОЙЧИВОТО РАЗВИТИЕ
(INDUSTRY 4.0 AND SUSTAINABLE DEVELOPMENT)

  • Author(s):Iliyana Ankova
  • Language:Bulgarian
  • Subject(s):Social Sciences, Sociology, Economic development
  • Page Range:200-207
  • No. of Pages:8
  • Keywords:sustainable development; reporting; Industry 4.0
  • Summary/Abstract:The main purpose of this article is to examine how Industry 4.0 could be used to ameliorate the sustainable development. Sustainable development has been analyzed in order to identify obstacles in reporting at an organizational level. The pivotal characteristics of Industry 4.0, which imply more accurate and qualitative real time reporting of sustainable development, have been observed.
THE CHALLENGES OF ONLINE LEARNING ON ACCOUNTING AND FINANCIAL DISCIPLINES

THE CHALLENGES OF ONLINE LEARNING ON ACCOUNTING AND FINANCIAL DISCIPLINES
(THE CHALLENGES OF ONLINE LEARNING ON ACCOUNTING AND FINANCIAL DISCIPLINES)

  • Author(s):Nadya Velinova Sokolova
  • Language:English
  • Subject(s):Social Sciences, Economy, Education, Accounting - Business Administration, Socio-Economic Research, Distance learning / e-learning
  • Page Range:208-215
  • No. of Pages:8
  • Keywords:challenges; online learning; accounting; finance
  • Summary/Abstract:The current challenges facing traditional colleges and universities — including higher tuition, budget cuts, and course shortages — cause many students to search for alternatives. Online education offers many benefits and advantages while still providing programs and courses of high quality. All levels of certificates and degrees are available online. Here, you can learn about some of the positives to pursuing an online education. Some of the advantages to online learning include course material accessibility, flexible scheduling, more academic options, and the opportunity to build valuable skills.This paper is presents the challenges of online learning on the accounting and finance disciplines.
ВИСШЕТО РЪКОВОДСТВО НА ФИРМАТА – АКТЬОР ИЛИ РЕЖИСЬОР В ПРОДУКТОВИТЕ ИНОВАЦИИ?

ВИСШЕТО РЪКОВОДСТВО НА ФИРМАТА – АКТЬОР ИЛИ РЕЖИСЬОР В ПРОДУКТОВИТЕ ИНОВАЦИИ?
(SENIOR MANAGEMENT OF THE COMPANY – AN ACTOR OR DIRECTOR IN PRODUCT INNOVATIONS?)

  • Author(s):Krasimir Marinov
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management, Socio-Economic Research
  • Page Range:216-221
  • No. of Pages:6
  • Keywords:product innovations; senior management role; new product performance
  • Summary/Abstract:Research show that support from the senior management is linked to the market performance of new products and is therefore one of the factors for their success. The purpose of the report is to outline the main studies on the support of the senior management to the product innovations by proposing a typology of these studies on two criteria.
ЕНЕРГИЙНИ ПРОЕКТИ ЗА КРЪГОВА ИКОНОМИКА

ЕНЕРГИЙНИ ПРОЕКТИ ЗА КРЪГОВА ИКОНОМИКА
(ENERGY PROJECTS FOR CIRCULAR ECONOMY)

  • Author(s):Mariyana Vergieva
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:222-227
  • No. of Pages:6
  • Keywords:circular economy; European market; waste products; energy resources.
  • Summary/Abstract:The report examines current topics, related to the secondary utilization of waste products, which leads to lower energy consumption. Resource efficiency as an active state policy is a comprehensive, long-term framework for activities that the state is actively supporting in many areas, incl. waste, water, climate, energy, transport, industry, raw materials, agriculture, biodiversity. The guiding principle is to preserve the value of products, materials and resources as long as possible in the economic cycle, leading to sustainability in production and consumption, and from there to a preserved environment, competitiveness on the European market, new jobs, sustainable growth .
СЪВРЕМЕННИТЕ ОТГОВОРНИ БИЗНЕС ПРАКТИКИ И КОНСУЛТАНТСКИ РЕШЕНИЯ НА СОЦИАЛНИЯ МЕДИЕН МАРКЕТИНГ

СЪВРЕМЕННИТЕ ОТГОВОРНИ БИЗНЕС ПРАКТИКИ И КОНСУЛТАНТСКИ РЕШЕНИЯ НА СОЦИАЛНИЯ МЕДИЕН МАРКЕТИНГ
(MODERN RESPONSIBLE BUSINESS PRACTICES AND CONSULTING SOLUTIONS OF SOCIETAL MEDIA MARKETING)

  • Author(s):Vilyana Ruseva
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management, Socio-Economic Research
  • Page Range:228-236
  • No. of Pages:9
  • Keywords:corporate social responsibility; societal media marketing solutions; sustainability
  • Summary/Abstract:This report aims to reveal the real implementation of corporate and socially engaged companies. Their sustainable business is developed with concern not only for local resources, but also for culture and traditions. Company commitments to community’s prosperity through unsolicited business practices and the use of organization's own resources are modern business social initiatives.
БЪЛГАРСКИТЕ ОБЩИНИ И ЕВРОПЕЙСКОТО ФИНАНСИРАНЕ. КАКВО ПОСТИГНАХМЕ И КАКВО ПРЕДСТОИ

БЪЛГАРСКИТЕ ОБЩИНИ И ЕВРОПЕЙСКОТО ФИНАНСИРАНЕ. КАКВО ПОСТИГНАХМЕ И КАКВО ПРЕДСТОИ
(BULGARIAN MUNICIPALITIES AND EUROPEAN FUNDING. WHAT WE HAVE ACHIEVED AND WHAT IS AHEAD)

  • Author(s):Desislava Kalcheva
  • Language:Bulgarian
  • Subject(s):Economy, National Economy, Supranational / Global Economy, Socio-Economic Research
  • Page Range:237-246
  • No. of Pages:10
  • Keywords:municipalities; European programs; capital expenditure; investments at the local level.
  • Summary/Abstract:Municipalities in Bulgaria are one of the main beneficiaries of European programs. During the first program period, the investment costs at the local level, financed through European funds, reach more than 50% of the annual capital municipal costs. The purpose of this report is to present the contribution of European funds to the construction of municipal investments during the first program period, to assess the level of implementation of the most important programs for municipalities at the end of 2019 and to outline future trends related to development of the main European programs in the next programming period. The current development focuses on the implementation of infrastructure projects of municipal importance, implemented under the Operational Program "Regions in Growth", the Operational Program "Environment" and the Program for the Development of Rural Areas. The implementation of the Operational Program "Good Governance" was also analyzed, as the main instrument of the Republic of Bulgaria for the implementation of the administrative and judicial reform, including the introduction of electronic governance. The dynamics of municipal capital expenditures during the period 2008-2018 were evaluated. The main database used in the study is the database of the Ministry of Finance, the Information System for the Management and Monitoring of EU Funds in Bulgaria - ISUN, the Commission for European Affairs and Control of European funds to the National Assembly and public information about the relevant operational programs.
АКТУАЛНИ ОСОБЕНОСТИ НА ДОПЪЛНИТЕЛНОТО ЗДРАВНО ОСИГУРЯВАНЕ ИЛИ ЗДРАВНО ЗАСТРАХОВАНЕ

АКТУАЛНИ ОСОБЕНОСТИ НА ДОПЪЛНИТЕЛНОТО ЗДРАВНО ОСИГУРЯВАНЕ ИЛИ ЗДРАВНО ЗАСТРАХОВАНЕ
(ACTUAL FEATURES OF THE ADDITIONAL HEALTH INSURANCE OR HEALTH INSURANCE)

  • Author(s):Galina Stoyanova
  • Language:Bulgarian
  • Subject(s):Social Sciences, Sociology, Health and medicine and law, Family and social welfare
  • Page Range:247-258
  • No. of Pages:12
  • Keywords:health; health insurance; health packages; health insurance risks
  • Summary/Abstract:Today, supplementary health insurance in Bulgaria is a business that meets a painful and acute need for adequate medical care. It does not exempt citizens from payment of the compulsory contribution, which is charged and deducted from the monthly labor income in favor of the health fund in Bulgaria. Its users` motivation is related to the desire to have free access to the most preferred doctors, to save queues in outpatient clinics, not to depend on medical directions, and to reduce the cost of medicines in some cases. This affordable opportunity encourages the use of medical care. The supplementary health insurance in Bulgaria and second pillar of our health insurance system is entrusted to health insurance. Health insurance is a safe, flexible and increasingly preferred way of securing people in future unpleasant health situations. They provide financial security for the provision of health services that are not subject to compulsory health insurance.
ДИГИТАЛНАТА ТРАНСФОРМАЦИЯ КАТО СТРАТЕГИЯ ЗА ПОВИШВАНЕ КОНКУРЕНТОСПОСОБНОСТТА НА ИНДУСТРИАЛНИТЕ ПРЕДПРИЯТИЯ

ДИГИТАЛНАТА ТРАНСФОРМАЦИЯ КАТО СТРАТЕГИЯ ЗА ПОВИШВАНЕ КОНКУРЕНТОСПОСОБНОСТТА НА ИНДУСТРИАЛНИТЕ ПРЕДПРИЯТИЯ
(DIGITAL TRANSFORMATION AS A STRATEGY TO INCREASE THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES)

  • Author(s):Delyan Lazarov
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
  • Page Range:259-269
  • No. of Pages:11
  • Keywords:Digital transformation; Strategy; Competitive advantage; Business transformation
  • Summary/Abstract:This report examines the impact of the rapid digitization of business and society as a whole on the formation of new conditions for the functioning of the industry. Based on the literature review, the report assesses the need to turn digital transformation into a strategy for increasing the competitiveness of industrial enterprises. A concretely substantiated proposal for a strategy of industrial enterprises for using digital technologies to create new business models, new business processes, new functions and operations, in order to ensure staying in business and create a competitive advantage, is presented.
ПРОМЯНА НА ПОТРЕБИТЕЛСКОТО ПОВЕДЕНИЕ ПОД ВЛИЯНИЕ НА ДИГИТАЛИЗАЦИЯТА В МАРКЕТИНГА

ПРОМЯНА НА ПОТРЕБИТЕЛСКОТО ПОВЕДЕНИЕ ПОД ВЛИЯНИЕ НА ДИГИТАЛИЗАЦИЯТА В МАРКЕТИНГА
(THE CHANGE OF THE CONSUMER´S BEHAVIOUR UNDER THE INFLUENCE OF DIGITALIZATION IN MARKETING)

  • Author(s):Violena Nencheva
  • Language:Bulgarian
  • Subject(s):Economy, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
  • Page Range:270-278
  • No. of Pages:9
  • Keywords:consumer's behaviour; digitalization; marketing; companies
  • Summary/Abstract:In today's world, information technologies occupy an increasing place in our life. Digitalization, being part of them, is progressively changing the way we live and communicate. In marketing in particular, it also alters the way companies and consumers communicate and influences the consumer´s purchasing decisions. This article discusses in details customer behaviour in the online environment, the impact of digital marketing on one´s behaviour, as well as the types of online consumers and the reasons for buying online. It also looks into the customer´s behaviour in Bulgaria: types of consumers, factors that influence their purchase decision and the stages in the process of consumer´s decision making. A practical study of consumer´s habits and attitudes in online shopping is made and conclusions about the impact of digitalization on consumer´s decisions are drawn.
ХОРИЗОНТИ ПРЕД БИЗНЕСА И ИНФОРМАЦИОННИТЕ ТЕХНОЛОГИИ ПРЕЗ ПРИЗМАТА НА СЪВРЕМЕННИЯ ДИГИТАЛЕН СВЯТ

ХОРИЗОНТИ ПРЕД БИЗНЕСА И ИНФОРМАЦИОННИТЕ ТЕХНОЛОГИИ ПРЕЗ ПРИЗМАТА НА СЪВРЕМЕННИЯ ДИГИТАЛЕН СВЯТ
(BUSINESS AND INFORMATION TECHNOLOGY HORIZONS THROUGH THE PRISM OF THE MODERN DIGITAL WORLD)

  • Author(s):Todor Yosifov
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
  • Page Range:279-285
  • No. of Pages:7
  • Keywords:business horizons; challenges; digital world; economic cycle; managment models
  • Summary/Abstract:New business opportunities laid their foundations at the end of the twentieth century, when rapid technological changes occurred in the nascent era of the modern digital world. They provided challenges coupled with new opportunities for success for good managers and reflected on the business sphere and the overall process of organizing the economic cycle. The development horizons are open to mobile management style, which is able to be implanted at a fast pace in a competitive environment, and technology is a potential partner for expanding market capacity.
ИЗПОЛЗВАНЕ НА ДИГИТАЛНИ ПЛАТФОРМИ ЗА ВИРТУАЛНИ КЛАСНИ СТАИ В ИЗВЪНРЕДНО ПОЛОЖЕНИЕ

ИЗПОЛЗВАНЕ НА ДИГИТАЛНИ ПЛАТФОРМИ ЗА ВИРТУАЛНИ КЛАСНИ СТАИ В ИЗВЪНРЕДНО ПОЛОЖЕНИЕ
(DIGITAL PLATFORMS USED FOR VIRTUAL CLASS ROOMS DURING PANDEMIC)

  • Author(s):Spasimir Emilov Tsvetanov
  • Language:Bulgarian
  • Subject(s):Social Sciences, Education, Communication studies, Theory of Communication, Distance learning / e-learning
  • Page Range:286-294
  • No. of Pages:9
  • Keywords:online education; education platform; distance learning in real time
  • Summary/Abstract:The report will include review some of the most popular platforms for online communication in real time and the opportunities they present in regards conducting lectures online. Their additional features focused on improving the two way communication and interaction will be compared and evaluated.
RIPPLE – СЪЩНОСТЕН ПРОФИЛ НА КРИПТОВАЛУТАТА

RIPPLE – СЪЩНОСТЕН ПРОФИЛ НА КРИПТОВАЛУТАТА
(RIPPLE – MAINSTREAM PROFILE OF THE CRYPTOCURRENCY)

  • Author(s):Mariya Yaneva
  • Language:Bulgarian
  • Subject(s):Economy, Financial Markets
  • Page Range:295-299
  • No. of Pages:5
  • Keywords:cryptocurrencу; Ripple; cryptography
  • Summary/Abstract:The purpose of the development is to analyze the reasons that classify Ripple as one of the most attractive currencies for economic entities, systematizing its advantages.
ФОРУМИ И СОЦИАЛНИ ОНЛАЙН МРЕЖИ: КРИЗИСНА КОМУНИКАЦИЯ ИЛИ ЗА НЯКОИ ПРОБЛЕМИ С ДОВЕРИЕТО В ЗДРАВЕОПАЗВАНЕТО

ФОРУМИ И СОЦИАЛНИ ОНЛАЙН МРЕЖИ: КРИЗИСНА КОМУНИКАЦИЯ ИЛИ ЗА НЯКОИ ПРОБЛЕМИ С ДОВЕРИЕТО В ЗДРАВЕОПАЗВАНЕТО
(FORUMS AND SOCIAL ONLINE NETWORKS: CRISIS COMMUNICATION OR ABOUT SOME HEALTH CONFIDENCE ISSUES)

  • Author(s):Tatyana Zafirova
  • Language:Bulgarian
  • Subject(s):Social Sciences, Media studies, Communication studies, Sociology, Health and medicine and law
  • Page Range:300-306
  • No. of Pages:7
  • Keywords:crisis communication; the right to information; the infodemia; physician-patient relationships.
  • Summary/Abstract:The results of a survey conducted among medics and healthcare professionals about the impact of information changes on physician-patient relationships are presented in the paper. The problematic manifestations of the infodemia around COVID 19 are affected. The results concern the information changes in the communication of healthcare organizations in our country. The doctor-patient relationship and internal organizational communication and management issues are affected.
LITERATURE REVIEW OF AUTHORS EXAMINING THE DIGITAL TRANSFORMATION OF BANK STRES TESTING TO THEIR REVERSE PROFILE

LITERATURE REVIEW OF AUTHORS EXAMINING THE DIGITAL TRANSFORMATION OF BANK STRES TESTING TO THEIR REVERSE PROFILE
(LITERATURE REVIEW OF AUTHORS EXAMINING THE DIGITAL TRANSFORMATION OF BANK STRES TESTING TO THEIR REVERSE PROFILE)

  • Author(s):Kairat Koishibekov
  • Language:English
  • Subject(s):Economy, Essay|Book Review |Scientific Life, Business Economy / Management, Book-Review, ICT Information and Communications Technologies
  • Page Range:307-314
  • No. of Pages:8
  • Keywords:digital transformation; stress testing of banks; reverse stress test
  • Summary/Abstract:The scientific material reviews the most important scientific developments related to the digital transformation from standard bank stress tests to their reverse profiles. The author refers to many authors discussing the problem. Peter Grundke and Kamil Pliszka scored 6 steps on the reverse stress test. An attempt is made to define the concepts by Christian Thun, Juan M. Licari and Mark Zandi, as shown in Figure 1. The Hybrid Approach to Reverse Stress Testing includes is also briefly discussed. Three concusions have been drawn, regarding the matter of the review.
РАЗВИТИЕ НА МЕЖДУНАРОДНОТО ИЗМЕРЕНИЕ НА ЗАКРИЛАТА НА МОРСКИТЕ ИНТЕРЕСИ НА ЕВРОПЕЙСКИЯ СЪЮЗ

РАЗВИТИЕ НА МЕЖДУНАРОДНОТО ИЗМЕРЕНИЕ НА ЗАКРИЛАТА НА МОРСКИТЕ ИНТЕРЕСИ НА ЕВРОПЕЙСКИЯ СЪЮЗ
(DEVELOPMENT OF THE INTERNATIONAL DIMENSION OF THE PROTECTION OF THE MARITIME INTERESTS OF THE EUROPEAN UNION)

  • Author(s):Vanya Hristova Stamatova
  • Language:Bulgarian
  • Subject(s):Law, Constitution, Jurisprudence, EU-Legislation, Maritime Law
  • Page Range:317-323
  • No. of Pages:7
  • Keywords:European Union; maritime interests; Integrated maritime policy
  • Summary/Abstract:This report presents the international dimension of the protection of the EU“s maritime interests. The main challenges for its current and future development in the short term are analized. Some views on the possible development of European integration in maritime activities are presented.
АВТОРСКО ПРАВО И ДИГИТАЛНА ТРАНСФОРМАЦИЯ В МЕДИИТЕ И УНИВЕРСИТЕТСКОТО ОБРАЗОВАНИЕ

АВТОРСКО ПРАВО И ДИГИТАЛНА ТРАНСФОРМАЦИЯ В МЕДИИТЕ И УНИВЕРСИТЕТСКОТО ОБРАЗОВАНИЕ
(COPYRIGHT AND DIGITAL TRANSFORMATION IN THE MEDIA AND UNIVERSITY EDUCATION)

  • Author(s):Evelina Zdravkova
  • Language:Bulgarian
  • Subject(s):Social Sciences, Education, Law, Constitution, Jurisprudence, Media studies, Communication studies, Higher Education , Law on Economics
  • Page Range:324-330
  • No. of Pages:7
  • Keywords:Internet; intellectual property; copyright literacy; media; media content.
  • Summary/Abstract:The expansion of the Internet technologies in the 21st century brings intellectual property, and in particular copyright, as a key element in the digital age. The modern media is no longer just a means of mass communication, it is something much more comprehensive that merges media, computers, telecommunications, and dominates in social and cultural life. Information is just one of the many types of cultural media content. This paper presents a ULSIT’ project to raise awareness of copyright and related rights in the university environment and the opportunities that the protection and use of intellectual property rights in the media provides for the economic development.
РЕГЛАМЕНТАЦИЯ НА ИЗПЪЛНИТЕЛНИЯ ЛИСТ В БЪЛГАРСКОТО ЗАКОНОДАТЕЛСТВО И РОЛЯТА МУ В ПРАВОВАТА ДЪРЖАВA

РЕГЛАМЕНТАЦИЯ НА ИЗПЪЛНИТЕЛНИЯ ЛИСТ В БЪЛГАРСКОТО ЗАКОНОДАТЕЛСТВО И РОЛЯТА МУ В ПРАВОВАТА ДЪРЖАВA
(REGULATION OF THE EXECUTIVE LIST IN THE BULGARIAN LEGISLATION AND ITS ROLE IN THE RULE OF LAW)

  • Author(s):Margarita Sabeva
  • Language:Bulgarian
  • Subject(s):Politics / Political Sciences, Political Theory, Politics and law
  • Page Range:331-333
  • No. of Pages:3
  • Keywords:executive list; rule; digitization; law.
  • Summary/Abstract:The scientific report regards the figure of the executive list as the main document in the executive proceedings and emphasizes its development on the basis of the rule of law and the rule of law. A brief overview of the topic of the digitisation of justice, the current stage and future projections, as well as a possible transition to electronic court acts, including executive lists, has been carried out.
ТЕХНИЧЕСКИ СРЕДСТВА ЗА ПРЕВЕНЦИЯ И ПРОТИВОДЕЙСТВИЕ НА АДМИНИСТРАТИВНИ НАРУШЕНИЯ В УСЛОВИЯТА НА ПАНДЕМИЯ ОТ COVID-19

ТЕХНИЧЕСКИ СРЕДСТВА ЗА ПРЕВЕНЦИЯ И ПРОТИВОДЕЙСТВИЕ НА АДМИНИСТРАТИВНИ НАРУШЕНИЯ В УСЛОВИЯТА НА ПАНДЕМИЯ ОТ COVID-19
(TECHNICAL RESOURCES FOR THE PREVENTION AND COUNTERACTION AGAINST ADMINISTRATIVE VIOLATIONS IN THE CONDITIONS OF A COVID-19 PANDEMIC)

  • Author(s):Daniel Delchev
  • Language:Bulgarian
  • Subject(s):Politics / Political Sciences, Political Theory, Governance, Politics and society
  • Page Range:334-340
  • No. of Pages:7
  • Keywords:COVID-19; Technical measures; Administrative violations; personal data; contact tracing
  • Summary/Abstract:The COVID-19 crisis is different from the many previous difficulties that humanity has faced so far. Non-essential services have been severely damaged, which has also affected the determination of some members of society to violate the anti-epidemic measures. In the service of the fight against violations of public order, various technical means have appeared, which are the subject of this article.
ВЪЗМОЖНОСТИ ЗА ЗАДВИЖВАНЕ НА СИСТЕМИ С ЕКОЛОГИЧНО ГОРИВО

ВЪЗМОЖНОСТИ ЗА ЗАДВИЖВАНЕ НА СИСТЕМИ С ЕКОЛОГИЧНО ГОРИВО
(POSSIBILITIES FOR DRIVING ECOLOGICAL FUEL SYSTEMS)

  • Author(s):Radostin Dolchinkov
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:343-350
  • No. of Pages:8
  • Keywords:insinuation; atomic hydrogen and oxygen; heavy water; stoichiometric mixture; implosion.
  • Summary/Abstract:Yul Brown's favorite demonstration is TO DRIVE BY CAR 1600 KM WITHOUT FUEL only a can with 4 liters of water and two Brown batteries that convert water into gas. Brown gas is obtained by electrolysis of water, in which hydrogen and oxygen are separated. This is nothing new or complicated - electrolysis was discovered nearly two centuries ago by Faraday. The new thing is that when the two gases then mix, even under pressure, they do not explode, but connect peacefully and quietly. „From water and again to water with clean energy that can purify water, air, food, the world in general.“ So Brown formulated his own discovery.
TEXT MINING ВЪВ ВИРТУАЛНОТО ОБРАЗОВАТЕЛНО ПРОСТРАНСТВО

TEXT MINING ВЪВ ВИРТУАЛНОТО ОБРАЗОВАТЕЛНО ПРОСТРАНСТВО
(TEXT MINING IN VIRTUAL EDUCATIONAL SPACE)

  • Author(s):Daniela Ananieva Orozova
  • Language:Bulgarian
  • Subject(s):Social Sciences, Education, Distance learning / e-learning
  • Page Range:351-357
  • No. of Pages:7
  • Keywords:Text mining; Data Analytics; Virtual Education Space; E-learning.
  • Summary/Abstract:The main goal of the report is to show the impact of Data Analytics in the field of educational space. An approach for automatic analysis of documents used by students in the learning process is proposed. By extracting meaningful words, the analyzed documents are defined as related or unrelated to the subject area of study. The algorithm is based on domain ontologies and the creation of classifiers using the Naive Bayes, Random Forest and Logistic regression tools of the Orange Data Mining system. The processing of the obtained data will lead to the study of the basic behavioral patterns and trеnds that characterize successful learning.
НЕВРОННА МРЕЖА ЗА ПРОГНОЗИРАНЕ НА КОЛИЧЕСТВОТО ГЕНЕРИРАНА ОТ СЛЪНЧЕВА РАДИАЦИЯ ЕНЕРГИЯ

НЕВРОННА МРЕЖА ЗА ПРОГНОЗИРАНЕ НА КОЛИЧЕСТВОТО ГЕНЕРИРАНА ОТ СЛЪНЧЕВА РАДИАЦИЯ ЕНЕРГИЯ
(NEURAL NETWORK FOR PREDICTING THE ENERGY GENERATED BY SOLAR RADIATION)

  • Author(s):Penka Georgieva
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:358-368
  • No. of Pages:11
  • Keywords:artificial neural network; micro PV system; intelligent building management.
  • Summary/Abstract:This article proposes an approach for short-term forecasting of electricity production from a micro grid connected PV system using the means of artificial intelligence. An artificial neural network is used to create the model. The forecasting model has three input variables: solar radiation, wind speed and air temperature, and one output variable - the amount of electricity produced by the installed photovoltaic panels in the microsystem. This study is a part of a project for optimization of the energy consumption of a building in case that independent alternative renewable energy sources are used. The model is implemented and tested on real data collected in 5 minutes from a specially designed meteorological station installed in the building of the Burgas Free University.
ОЦЕНКА НА РИСКА И ДЕЙНОСТИ И НАМАЛЯВАНЕ НА ПОСЛЕДИЦИ ОТ НЕФТЕНИ РАЗЛИВИ

ОЦЕНКА НА РИСКА И ДЕЙНОСТИ И НАМАЛЯВАНЕ НА ПОСЛЕДИЦИ ОТ НЕФТЕНИ РАЗЛИВИ
(RISK ASSESSMENT AND ACTIVITIES AND REDUCTION OF CONSEQUENCES FROM OIL SPILLS)

  • Author(s):Ivan Popov
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:369-381
  • No. of Pages:13
  • Keywords:erosion; oil spill; shoreline physiography.
  • Summary/Abstract:Large oil spills can have a devastating effect on the marine environment. They kill fish, mammals, birds and their young, damage plants and reduce food supplies for surviving organisms. Spills also disrupt the structure and functions of marine communities and ecosystems. In order to manage the emergency situations related to liquidation of oil spills and liquidation of their consequences, it is necessary to plan and coordinate the measures for protection of the population and property by the bodies of executive power, local self-government and local administration, the organizations with economic and ideal purpose. the management of the standing committees.
ИЗСЛЕДВАНЕ ПАРАМЕТРИТЕ НА ПАРАЛЕЛНА СТРУКТУРА БАЗИРАНА НА RASPBERRY PI КОМПЮТЪРЕН КЛЪСТЕР

ИЗСЛЕДВАНЕ ПАРАМЕТРИТЕ НА ПАРАЛЕЛНА СТРУКТУРА БАЗИРАНА НА RASPBERRY PI КОМПЮТЪРЕН КЛЪСТЕР
(A STUDY OF THE PARAMETERS OF A PARALLEL STRUCTURE BASED ON A RASPBERRY PI COMPUTER CLUSTER)

  • Author(s):Stoianka Mollova, Hrusav Hrusafov
  • Language:Bulgarian
  • Subject(s):Economy, ICT Information and Communications Technologies
  • Page Range:382-388
  • No. of Pages:7
  • Keywords:Raspberry Pi microcomputers; computer cluster; performance; energy efficiency.
  • Summary/Abstract:A cluster structure of single-board Raspberry Pi microcomputers has been implemented. A study of the parameters performance and energy efficiency for the obtained parallel scalable computer system.
ОЦЕНКА НА ПОСЛЕДСТВИЯТА ПРИ ПОЖАР НА ЛЕСНОЗАПАЛИМИ ТЕЧНОСТИ И ГАЗОВЕ В КАБЕЛНА ФАБРИКА НА „КУШ ГРУП“ ЕООД, с. ЛЮЛЯКОВО

ОЦЕНКА НА ПОСЛЕДСТВИЯТА ПРИ ПОЖАР НА ЛЕСНОЗАПАЛИМИ ТЕЧНОСТИ И ГАЗОВЕ В КАБЕЛНА ФАБРИКА НА „КУШ ГРУП“ ЕООД, с. ЛЮЛЯКОВО
(ASSESSMENT OF THE CONSEQUENCES IN FIRE OF FLAMMABLE LIQUIDS AND GASES IN CABLE FACTORY OF „KUSH GROUP“ EOOD, LYULYAKOVO)

  • Author(s):Slavka Nikolova, Radostin Dolchinkov
  • Language:Bulgarian
  • Subject(s):Social Sciences, Sociology, Policy, planning, forecast and speculation, Environmental interactions
  • Page Range:389-405
  • No. of Pages:17
  • Keywords:hazardous substances; explosions dispersion; fluctuations
  • Summary/Abstract:The object of production in the enterprise are electrical installations for cars of FORD TRANSIDE. The factory produces automotive cable systems and battery cables for cars, vans and trucks.
ОСТОЙНОСТЯВАНЕ НА КОЛИЧЕСТВЕНИ СМЕТКИ ЗА СТРОИТЕЛНО МОНТАЖНИ РАБОТИ

ОСТОЙНОСТЯВАНЕ НА КОЛИЧЕСТВЕНИ СМЕТКИ ЗА СТРОИТЕЛНО МОНТАЖНИ РАБОТИ
(VALUATION OF QUANTITATIVE ACCOUNTS FOR CONSTRUCTION AND ASSEMBLY WORKS)

  • Author(s):Marin Bangev, Radostin Dolchinkov
  • Language:Bulgarian
  • Subject(s):Economy, Accounting - Business Administration
  • Page Range:406-414
  • No. of Pages:9
  • Keywords:accounting documentation; quantitative value account; time norm
  • Summary/Abstract:The preparation of a quantitative value account is the basis for the preparation of an offer for construction sites. A schedule for the construction activities and the exact auxiliary materials is made from a correctly prepared invoice. The analysis of the construction activities is the basis for making a quantitative value account.
ИЗПОЛЗВАНЕ НА ДИГИТАЛНИ ТЕХНОЛОГИИ В ГРАДСКИЯ ПЪТНИЧЕСКИ ТРАНСПОРТ

ИЗПОЛЗВАНЕ НА ДИГИТАЛНИ ТЕХНОЛОГИИ В ГРАДСКИЯ ПЪТНИЧЕСКИ ТРАНСПОРТ
(USE OF DIGITAL TECHNOLOGIES IN URBAN PASSENGER TRANSPORT)

  • Author(s):Nikolina Belcheva Dragneva
  • Language:Bulgarian
  • Subject(s):Social Sciences, Sociology, Rural and urban sociology
  • Page Range:415-418
  • No. of Pages:4
  • Keywords:digital technologies; urban passenger transport
  • Summary/Abstract:Digital technologies and the opportunities they create are the driving force for success in an increasingly digital future. This applies to both companies and national economies. In the Urban Transport System, these technologies are suitable for an automated ticket system, for intelligent traffic light management, giving priority to public transport vehicles, information stops, etc.
ЕНЕРГЕТИЧНИ ХАРАКТЕРИСТИКИ НА МНОГОПОСТОВ ИНВЕРТОРЕН ЗАВАРЪЧЕН ИЗТОЧНИК

ЕНЕРГЕТИЧНИ ХАРАКТЕРИСТИКИ НА МНОГОПОСТОВ ИНВЕРТОРЕН ЗАВАРЪЧЕН ИЗТОЧНИК
(ENERGY CHARACTERISTICS IN MULTIPLE INVERTER WELDING SOURCE)

  • Author(s):Dimitar Yudov, Daniela J. Mareva
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:419-431
  • No. of Pages:13
  • Keywords:control; Inverter supply; pulse arc welding; multi-station welding units
  • Summary/Abstract:Inverter welding sources are replacing conventional sources due to their convincing advantages - small size and weight, easy ignition and high quality of the arc, high energy and economic performance, operation in all conditions. The rapid development and implementation of transistor welding inverters became possible after the development of suitable power transistors (JGBT). Multi-station welding sources have more power than conventional welding sources. This places higher demands on their energy performance, which requires very precise design and selection of the element base. The purpose of this article is to study the energy performance of a multi-station inverter- welding source associated with switching losses at different welding currents.
СИМУЛАЦИЯ НА МАЛКА PV СИСТЕМА МОНТИРАНА В ГРАДСКА СРЕДА - ЧАСТ.1.

СИМУЛАЦИЯ НА МАЛКА PV СИСТЕМА МОНТИРАНА В ГРАДСКА СРЕДА - ЧАСТ.1.
(SIMULATION OF SMALL PV SYSTEM MOUNTED IN URBAN AREA - PART.1.)

  • Author(s):Plamen Angelov Angelov
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:432-436
  • No. of Pages:5
  • Keywords:Photovoltaic systems; production; urban area
  • Summary/Abstract:Photovoltaic systems offer flexible solutions in terms of PV configuration and panel slope. On the other hand, the locations are characterized by a great variety in terms of installation options. This is especially true for urban environments where free space is limited. A system with a power of 2.16 kWp will be tested, the panels used are BenQ Solar PM060MB2-300
СИМУЛАЦИЯ НА МАЛКА PV СИСТЕМА МОНТИРАНА В ГРАДСКА СРЕДА - ЧАСТ.2.

СИМУЛАЦИЯ НА МАЛКА PV СИСТЕМА МОНТИРАНА В ГРАДСКА СРЕДА - ЧАСТ.2.
(SIMULATION OF SMALL PV SYSTEM MOUNTED IN URBAN AREA - PART.2.)

  • Author(s):Plamen Angelov Angelov
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:437-443
  • No. of Pages:7
  • Keywords:Photovoltaic systems; production; urban area.
  • Summary/Abstract:Photovoltaic systems offer flexible solutions in terms of PV configuration and panel slope. On the other hand, the locations are characterized by a great variety in terms of installation options. This is especially true for urban environments where free space is limited. Therefore, there is a need to simulate the operation of a photovoltaic system in the environment where it will be installed in order to obtain information about the expected production of the system. Part.2. show the simulation result of the SMA, PV*SOL and PVWatts PV simulators
ИЗСЛЕДВАНЕ НА ПРОИЗВОДИТЕЛНОСТТА НА МИКРО PV ЦЕНТРАЛИ

ИЗСЛЕДВАНЕ НА ПРОИЗВОДИТЕЛНОСТТА НА МИКРО PV ЦЕНТРАЛИ
(RESEARCH ON PRODUCTIVITY AT MICRO PV CENTRAL)

  • Author(s):Kamen Seymenliyski, Silvija Letskovska, Radoslav Simionov, Eldar Zaerov
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:444-453
  • No. of Pages:10
  • Keywords:PV central; production of electric energy; productivity
  • Summary/Abstract:The report presents the study on the performance of the micro PV central with the same type of photovoltaic panel, but with different conditions
ОРГАНИЗАЦИЯ НА СИСТЕМАТА ЗА ЗАЩИТА ПРИ НАВОДНЕНИЯ

ОРГАНИЗАЦИЯ НА СИСТЕМАТА ЗА ЗАЩИТА ПРИ НАВОДНЕНИЯ
(ORGANIZATION OF THE FLOOD PROTECTION SYSTEM)

  • Author(s):Radostin Dolchinkov, Galina Baicheva, Ivan Popov
  • Language:Bulgarian
  • Subject(s):Politics / Political Sciences, Politics, Social Sciences, Sociology, Environmental and Energy policy, Environmental interactions
  • Page Range:454-466
  • No. of Pages:13
  • Keywords:man-caused floods; storm flood; monitoring station.
  • Summary/Abstract:Flood risk management is a dynamically evolving field that covers all aspects of flood protection. A circumstantial reading of foreign and Bulgarian specialized literature can establish a complete similarity in the understandings of flood risk management.
КУЛТУРА ПО БЕЗОПАСНОСТ В АВИАЦИЯТА

КУЛТУРА ПО БЕЗОПАСНОСТ В АВИАЦИЯТА
(AVIATION SAFETY CULTURE)

  • Author(s):Radostin Dolchinkov
  • Language:Bulgarian
  • Subject(s):Politics / Political Sciences, Politics, Social Sciences, Sociology, Security and defense, Social Norms / Social Control
  • Page Range:467-476
  • No. of Pages:10
  • Keywords:risk assessment; civil aviation; taxiing; proactive method.
  • Summary/Abstract:The management of civil aviation safety is one of the main responsibilities of the state. It develops, implements, implements and constantly improves strategies and processes in order to ensure control over all aviation activities, complying with all international and national standards for ensuring safe, scheduled, efficient and economical air transport.
ЕНЕРГЕТИЧНИ ХАРАКТЕРИСТИКИ В ЗАВАРЪЧНИ РЕГУЛАТОРИ НА ТОК

ЕНЕРГЕТИЧНИ ХАРАКТЕРИСТИКИ В ЗАВАРЪЧНИ РЕГУЛАТОРИ НА ТОК
(ENERGY CHARACTERISTICS IN WELDING CURRENT REGULATORS)

  • Author(s):Daniela J. Mareva
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:477-484
  • No. of Pages:8
  • Keywords:control; Inverter supply; pulse arc welding; multi-station welding units
  • Summary/Abstract:Welding current regulators are used in multi-station welding units, which are used in robotic welding complexes, for example when welding stator packages of electric motors, or large gas pipes in which it is simultaneously welded with 2-4 burners. The rapid development and implementation of inverter welding sources became possible after the development of suitable power transistors (JGBTs) and transistor modules. Multi-station welding sources have more power than conventional welding sources. This places higher demands on their energy performance, which requires very precise design and selection of the element base. The purpose of this article is to study the energy performance of transistor welding current regulators to obtain good energy performance.
ПЕРСПЕКТИВНИ ТЕХНОЛОГИИ ЗА ОПОЛЗОТВОРЯВАНЕ НА МОРСКИЯ РЕСУРС

ПЕРСПЕКТИВНИ ТЕХНОЛОГИИ ЗА ОПОЛЗОТВОРЯВАНЕ НА МОРСКИЯ РЕСУРС
(PROSPECTIVE TECHNOLOGIES FOR IMPLEMENTATION OF THE MARINE RESOURCE)

  • Author(s):Silvija Letskovska, Kamen Seymenliyski, Eldar Zaerov, Radoslav Simionov
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies
  • Page Range:485-492
  • No. of Pages:8
  • Keywords:desalination; seawaters; membranes; reversible osmosis; renewable energy sources.
  • Summary/Abstract:This article discusses the desalination of sea water. The focus is on the use of renewable energy for the desalination of sea water. Existing desalination plants from the Black Sea have been studied.
ОРГАНИЗАЦИИТЕ И ИЗКУСТВЕНИЯТ ИТНЕЛЕКТ. ВЪТРЕОРГАНИЗАЦИОННИ ПРОБЛЕМИ В СЪВРЕМЕННИЯ ДИГИТАЛЕН СВЯТ

ОРГАНИЗАЦИИТЕ И ИЗКУСТВЕНИЯТ ИТНЕЛЕКТ. ВЪТРЕОРГАНИЗАЦИОННИ ПРОБЛЕМИ В СЪВРЕМЕННИЯ ДИГИТАЛЕН СВЯТ
(ORGANISATIONS AND ARTIFICIAL INTELLIGENCE. SOME PROBLEMS IN THE MODERN DIGITAL WORLD)

  • Author(s):Plamen Atanasov
  • Language:Bulgarian
  • Subject(s):Economy, Human Resources in Economy, ICT Information and Communications Technologies, Socio-Economic Research
  • Page Range:493-500
  • No. of Pages:8
  • Keywords:Artificial Intelligence; HR; informational society
  • Summary/Abstract:The approaching informational society and of Industry 4.0 faces organisations with a specific situation. The presence of artificial intelligence makes the involvement of people in some traditional professions unacceptable, while simultaneously altering the relationship organisation - engaged audience.
БЕЗОПАСНИ, СИГУРНИ И ЕКОЛОГИЧНИ ОПЕРАЦИИ С ДРОНОВЕ

БЕЗОПАСНИ, СИГУРНИ И ЕКОЛОГИЧНИ ОПЕРАЦИИ С ДРОНОВЕ
(SAFE, SAFE AND ENVIRONMENTAL OPERATIONS WITH DRONS)

  • Author(s):Radostin Dolchinkov
  • Language:Bulgarian
  • Subject(s):Economy, Energy and Environmental Studies, ICT Information and Communications Technologies
  • Page Range:501-511
  • No. of Pages:11
  • Keywords:unmanned aerial systems; remotely piloted aircraft (drones); iterative block cipher
  • Summary/Abstract:The last decade has seen great interest from manufacturers and consumers in the development and application of unmanned aerial vehicles. The companies producing this type of aircraft systems are striving to improve the already put into operation unmanned aerial systems (UAVs) and develop new ones. They strive to develop this type of aircraft, providing their customers with a flexible and efficient way of working. High mobility, unlimited from time and place access to information is offered, and at the same time the functional parameters of BMA are constantly developed and improved.
ОПРЕДЕЛЯНЕ СТЕПЕНТА НА РИСКА ОТ ГОРСКИ ПОЖАРИ НА ТЕРИТОРИЯТА НА СТРАНАТА

ОПРЕДЕЛЯНЕ СТЕПЕНТА НА РИСКА ОТ ГОРСКИ ПОЖАРИ НА ТЕРИТОРИЯТА НА СТРАНАТА
(DETERMINATION OF THE RISK OF RISK OF FOREST FIRE ON THE TERRITORY OF THE COUNTRY)

  • Author(s):Radostin Dolchinkov, Ivan Popov
  • Language:Bulgarian
  • Subject(s):Politics / Political Sciences, Politics, Economy, Energy and Environmental Studies, Environmental and Energy policy, Socio-Economic Research
  • Page Range:512-524
  • No. of Pages:13
  • Keywords:risk mapping; extinguishing groups; voluntary formations.
  • Summary/Abstract:Forest fires have a negative impact on the economic, social and environmental condition of individual countries and entire geographical areas. To solve these problems, significant human, financial, material and scientific resources are allocated, the existing concepts and methodological approaches in determining the risk of forest fires are analyzed.
ЗАЩИТА ПРИ БЕДСТВИЯ ВСЛЕДСТВИЕ НА ТРАНСПОРТНИ ИНЦИДЕНТИ

ЗАЩИТА ПРИ БЕДСТВИЯ ВСЛЕДСТВИЕ НА ТРАНСПОРТНИ ИНЦИДЕНТИ
(DISASTER PROTECTION DUE TO TRANSPORT ACCIDENTS)

  • Author(s):Radostin Dolchinkov, Ivan Popov
  • Language:Bulgarian
  • Subject(s):Politics / Political Sciences, Politics, Security and defense
  • Page Range:525-535
  • No. of Pages:11
  • Keywords:incident; disaster; register of infrastructure elements.
  • Summary/Abstract:Transport accidents can lead to significant material losses and casualties. Although humanity does not have the ability to prevent all transport accidents, it can limit their impact and reduce the losses they cause. It is necessary to know the nature of each transport accident, the preventive measures to be taken against its occurrence, the course of action during the accident itself, the assessment of losses and the possibilities to reduce the risk of their occurrence.
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